𝗛𝗼𝘄 𝘁𝗼 𝗱𝗲𝘀𝗶𝗴𝗻 𝗮𝗻𝗱 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗲𝗺𝗲𝗻𝘁 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝘀𝘁𝗮𝗿𝘁𝘂𝗽/𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀? 1. Define the Purpose Goal: Brand awareness? Lead generation? Product launch? App downloads? Target audience: Who are you speaking to? (Students, professionals, parents, etc.) 2. Craft the Message Hook: Start with something attention-grabbing (question, bold statement, problem). Value Proposition: What problem do you solve and how are you different? Call to Action (CTA): Tell people what to do next (Sign up, Download, Visit, etc.) Example: “Struggling with JEE prep? Set2Score gets you exam-ready with real-time doubt support and daily mocks. Join for FREE today!” 3. Visual Design Branding: Use your logo, colors, and fonts consistently. Layout: Keep it clean and uncluttered. Use hierarchy — biggest text for the hook. Images/Illustrations: Relevant, high-quality, and appealing. Format: Tailor to platform — portrait (stories), square (Instagram), landscape (YouTube). 4. Choose the Right Platform Instagram & Snapchat: Visual, short-form ads — great for students. YouTube: Use animation, short demos, or testimonials. Google Ads: Use keywords for targeted reach. LinkedIn: If B2B or targeting professionals/educators. 5. Test & Optimize Run A/B tests with different headlines, images, or CTAs. Track metrics: Click-through rate (CTR), conversions, cost per lead. Pro Tips Keep videos under 15 seconds for better retention. Use animation or storytelling to build emotional connection. If targeting Gen Z: use memes, trending audio, or peer testimonials. Follow vishakha Jangir for more such insights.
Download the medial app to read full posts, comements and news.