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BOAT, an Indian electronic wearables brand, found success by tapping into the intersection of ๐ฅ๐ข๐Ÿ๐ž๐ฌ๐ญ๐ฒ๐ฅ๐ž ๐š๐ง๐ ๐ž๐ฅ๐ž๐œ๐ญ๐ซ๐จ๐ง๐ข๐œ๐ฌ. The brand deeply studied consumer behavior and built products that resonated with both ๐Ÿ๐ฎ๐ง๐œ๐ญ๐ข๐จ๐ง๐š๏ฟฝ

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Anonymous

Anonymous 1

Hey I am on Medialย โ€ขย 3m

Yeah bro their approach of mixing affordability, style, and functions is such a textbook example of how to cater to the aspirational Indian consumer

0 replies1 like

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