BOAT, an Indian electronic wearables brand, found success by tapping into the intersection of 𝐥𝐢𝐟𝐞𝐬𝐭𝐲𝐥𝐞 𝐚𝐧𝐝 𝐞𝐥𝐞𝐜𝐭𝐫𝐨𝐧𝐢𝐜𝐬. The brand deeply studied consumer behavior and built products that resonated with both 𝐟𝐮𝐧𝐜𝐭𝐢𝐨𝐧𝐚�
Remember guys
In consumer tech -
Attention is all you need
In LLMs -
Attention is all you need
In funding rounds -
Attention is all you need
In Dating world -
Attention is all you need
Now How to get attention?
Do something different
In consumer
Platforms that can harness the power of network effects are the ones that don't need marketing; their consumer market spreads through word of mouth. For example (Medial, WhatsApp, Airbnb, and Uber).
1000 Opportunities divided by 1000 try
🫵 The number of opportunities you can cater to in 10 years is limitless if you actively look for them. However, at a minimum rate of 1 opportunity per day, you could potentially engage with 3,650 opportunitie
India is like a highly unorganised marketplace. There are many opportunities in it, but people who aren't seeing things clearly run after consumer tech products, which are pretty hard to build.
On the other hand, you can make crores in profit by sol
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1 replies4 likes
Sameer Patel
Stealth • 6m
The Oreo-Hydrox case study
The Oreo-Hydrox case is a classic example of brand competition. Oreo, introduced in 1912, gained immense popularity, overshadowing Hydrox, which debuted in 1908. Despite Hydrox's originality, Oreo's marketing and distributi
JavaScript's evolution with ES6 introduces features that enhance development efficiency and readability. Key ES6 features include arrow functions, which provide concise syntax and lexical binding of `this`; classes, simplifying object-oriented progra
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1 replies10 likes
Sajin
•
Foundation • 5m
Subject: Can Gmail's chat-style composer be a replacer of emails?
Hello Medials,
PFA. I wanted to share an exciting update that I've noticed in Gmail app. The classic email input composer has been gradually replaced with a chat-style composer. Thi
BOAT, an Indian electronic wearables brand, found success by tapping into the intersection of 𝐥𝐢𝐟𝐞𝐬𝐭𝐲𝐥𝐞 𝐚𝐧𝐝 𝐞𝐥𝐞𝐜𝐭𝐫𝐨𝐧𝐢𝐜𝐬. The brand deeply studied consumer behavior and built products that resonated with both 𝐟𝐮𝐧𝐜𝐭𝐢𝐨𝐧𝐚�
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3 replies4 likes
Rajan Paswan
Stealth • 3m
Question for Medial Community—
"Who are Your Customers and Consumers?"
What's the Difference?
While the terms "consumer" and "customer" are often used interchangeably, they have distinct meanings in the business world.
- Customer: A customer is an
Physics wallah Case Study
Background:
Founded 2016, Physics Wallah started as free YouTube channel for physics lectures, now EdTech platform for K-12, JEE, NEET.
MOAT:
Cost Advantage: Primarily bootstrapped, offers affordable courses.
Engaging