Startup on Second-Hand Apparel: Making Fashion Affordable & Sustainable Fast fashion is draining wallets and harming the planet. But sustainable fashion often feels out of reach for the average consumer. That’s where FAD comes in. We’re redefining how people shop by creating a marketplace that merges thrift and rental fashion—offering affordability without compromising on style or sustainability. How FAD is Changing the Game: Affordable: Access stylish, pre-loved clothing at a fraction of retail prices. Sustainable: Extend the life cycle of fashion, reducing waste and promoting mindful consumption. Smart Shopping: Rent high-end outfits for special occasions and thrift everyday fashion to save money and the environment. By making second-hand shopping mainstream, we’re not just selling clothes—we’re building a circular fashion economy where fashion is accessible, conscious, and forward-thinking.
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