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Paawan Matani

#startupenthuย โ€ขย 4m

Thrifting: The Future of Fashion and How Global Brands Have Cracked It In an era where fast fashion dominates, a quiet revolution is reshaping the industryโ€”thrifting. Once seen as niche, second-hand fashion has grown into a billion-dollar industry Why is thrifting booming? Affordability: High-quality fashion at a fraction of the original price. Exclusivity: Vintage and rare pieces that stand out from mass-produced fashion. How global brands have cracked it ThredUp (USA): One of the largest online thrift stores, making second-hand fashion mainstream. Depop (UK): A favorite among Gen Z, blending resale fashion with social commerce. While global brands have successfully capitalized on the shift toward sustainable fashion, India is still catching up. FAD is leading this transformation by merging thrifting with clothing rental, creating a platform that offers affordability and exclusivity FAD is going to launch soon as a marketplace to disrupt the thrifting game in india

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