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Only Buziness
Everything about Mar... • 8m
Case Study: Rare Rabbit -mini pack Introduction Founded in 2015, Rare Rabbit quickly became a $300M brand by offering European-inspired designs with Indian fits, high-quality fabrics, and an exclusive experience. How Rare Rabbit Built Its Identity - Design & Quality: Inspired by Italian & Scandinavian fashion, using premium fabrics. - Control Over Production: Owning design, manufacturing, and retail ensures quality and efficiency. - Smart Expansion: Began with exclusive stores , later expanding to online platforms like Myntra, AJIO, and Flipkart. Why It’s Successful - Exclusivity & Accessibility: Offers luxury at competitive prices. - Premium Branding: Elegant stores and packaging. - Diverse Expansion: Grew into footwear, accessories, and women’s fashion. Challenges Ahead - Competing with global brands like Zara and H&M. - Scaling without losing exclusivity. Conclusion Rare Rabbit’s strong identity and quality focus fuel its growth, but its future lies in expanding smartly without compromising exclusivity. From Only Buziness Follow for more
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