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Chamarti Sreekar

Passionate about Pos... • 2m

Meta is capitalizing on TikTok’s uncertain U.S. future by offering monthly bonuses of $10,000 to $50,000 for exclusive content on Instagram Reels. Under its new “Breakthrough Bonus Program,” TikTok creators can earn additional cash incentives of up to $5,000 over three months. Creators must agree to a content exclusivity period before sharing videos on other platforms. Meta has also revamped Reels with features like three-minute videos, profile grid updates, and an in-app editor.

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Meta, the parent company of Facebook and Instagram, said on Tuesday it would start offering up to $5,000 to creators on platforms like TikTok and YouTube to start making content on its platforms instead.

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