Meta is capitalizing on TikTok’s uncertain U.S. future by offering monthly bonuses of $10,000 to $50,000 for exclusive content on Instagram Reels. Under its new “Breakthrough Bonus Program,” TikTok creators can earn additional cash incentives of up to $5,000 over three months. Creators must agree to a content exclusivity period before sharing videos on other platforms. Meta has also revamped Reels with features like three-minute videos, profile grid updates, and an in-app editor.
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