Exclusivity is the key 🔑 Anything that most people can offer is good for sale but anything that most people can offer is good for expansion I recently launched cidal vinegar which not exclusive but here me out : The cost is high and usually made for medium grade folks. But I added some juggad style and re-branded with canned stuff with 1/2 of the cost. and it has increased my retailors and sales recently. #startup
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