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Vansh Khandelwal

Full Stack Web Devel...Ā ā€¢Ā 4m

Zerodha, a bootstrapped and profitable brokerage, reshaped Indiaā€™s market with its discount model and flat fees. Unlike competitors offering freebies, Zerodha attracted high-value traders by focusing on š¬š®š©šžš«š¢šØš« š©š«šØšš®šœš­ šŖš®ššš„š¢š­š² and š¬š­š«ššš­šžš š¢šœ š¦ššš«š¤šžš­ š©šØš¬š¢š­š¢šØš§š¢š§š . Its minimal marketing spend and emphasis on referrals and a revenue share-led affiliate model kept šœš®š¬š­šØš¦šžš« šššœšŖš®š¢š¬š¢š­š¢šØš§ šœšØš¬š­š¬ (š‚š€š‚) š§šžššš« š³šžš«šØ. Zerodhaā€™s success lies in its commitment to user education, meticulous strategic planning, and creating irreversible shifts in consumer behavior. This strategy resulted in high consumer tolerance, a distinct brand proposition, and significant profitability, demonstrating that quality and strategic growth can outperform traditional marketing tactics.

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