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Lays' success stems from strategic marketing, localization, emotional branding, and a robust supply chain. By tailoring flavors to regional tastes (e.g., Magic Masala in India, Cucumber in China), Lays ensures deep consumer engagement. Campaigns like

Reliance is diversifying too much and too fast. I know but ,its annoying. Now they are trying to compete with zerodha. I hope they fall and someone self-made take their place

Nike is going to crash? Nike is currently facing financial challenges due to significant losses attributed to the high costs of opening and maintaining its Direct-to-Consumer (D2C) stores. This strategic shift has led to operational difficulties, as

India will restrict market access to BYD. “India has to be cautious about its strategic interests and who we allow to invest," says Piyush Goyal.

Home and lifestyle brand Nestasia announced the appointment of Sahil Barua, Co-founder and CEO of logistics giant Delhivery, to its Board of Directors on April 29. This strategic move signals Nestasia’s intent to strengthen its operational capabili

AI startup Fractal announces strategic investment of $20 mn in Asper.ai AI startup Fractal, a global provider of enterprise AI solutions and services, today announced a $20 million strategic investment in one of its product companies, Asper.ai, a pur

Nothing, a leading consumer electronics brand, is expanding its workforce in India to support the local economy and strengthen its 'Make in India' efforts through increased domestic manufacturing and innovation. This move reflects its commitment to

India’s Most Profitable Startups: Zoho and Zerodha Lead the Way India's startup ecosystem is witnessing a shift towards profitability, with companies like Zoho and Zerodha setting new benchmarks. # Zoho: Leading the Charge Chennai-based Zoho stand

According to reports, Rivian Automotive has appointed Aidan Gomez, co-founder and CEO of enterprise AI startup Cohere, to its board of directors, signaling the electric vehicle manufacturer's strategic push to integrate cutting-edge AI technologies a

Hey everyone. ALERT!!! IDEA VALIDATION for my startup AQUABITES Aquabites revolutionizes hydration with its innovative edible water in bite-sized form, aiming to combat single-use plastic waste. Encapsulating water in a gel-like membrane, it offers