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Vansh Khandelwal

Full Stack Web Devel...ย โ€ขย 8m

Zerodha, a bootstrapped and profitable brokerage, reshaped Indiaโ€™s market with its discount model and flat fees. Unlike competitors offering freebies, Zerodha attracted high-value traders by focusing on ๐ฌ๐ฎ๐ฉ๐ž๐ซ๐ข๐จ๐ซ ๐ฉ๐ซ๐จ๐๐ฎ๐œ๐ญ ๐ช๐ฎ๐š๐ฅ๐ข๐ญ๐ฒ and ๐ฌ๐ญ๐ซ๐š๐ญ๐ž๐ ๐ข๐œ ๐ฆ๐š๐ซ๐ค๐ž๐ญ ๐ฉ๐จ๐ฌ๐ข๐ญ๐ข๐จ๐ง๐ข๐ง๐ . Its minimal marketing spend and emphasis on referrals and a revenue share-led affiliate model kept ๐œ๐ฎ๐ฌ๐ญ๐จ๐ฆ๐ž๐ซ ๐š๐œ๐ช๐ฎ๐ข๐ฌ๐ข๐ญ๐ข๐จ๐ง ๐œ๐จ๐ฌ๐ญ๐ฌ (๐‚๐€๐‚) ๐ง๐ž๐š๐ซ ๐ณ๐ž๐ซ๐จ. Zerodhaโ€™s success lies in its commitment to user education, meticulous strategic planning, and creating irreversible shifts in consumer behavior. This strategy resulted in high consumer tolerance, a distinct brand proposition, and significant profitability, demonstrating that quality and strategic growth can outperform traditional marketing tactics.

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