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Zerodha, a bootstrapped and profitable brokerage, reshaped Indiaโs market with its discount model and flat fees. Unlike competitors offering freebies, Zerodha attracted high-value traders by focusing on ๐ฌ๐ฎ๐ฉ๐๐ซ๐ข๐จ๐ซ ๐ฉ๐ซ๐จ๐๐ฎ๐๐ญ ๐ช๐ฎ๐๐ฅ๐ข๐ญ๐ฒ and ๐ฌ๐ญ๐ซ๐๐ญ๐๐ ๐ข๐ ๐ฆ๐๐ซ๐ค๐๐ญ ๐ฉ๐จ๐ฌ๐ข๐ญ๐ข๐จ๐ง๐ข๐ง๐ . Its minimal marketing spend and emphasis on referrals and a revenue share-led affiliate model kept ๐๐ฎ๐ฌ๐ญ๐จ๐ฆ๐๐ซ ๐๐๐ช๐ฎ๐ข๐ฌ๐ข๐ญ๐ข๐จ๐ง ๐๐จ๐ฌ๐ญ๐ฌ (๐๐๐) ๐ง๐๐๐ซ ๐ณ๐๐ซ๐จ. Zerodhaโs success lies in its commitment to user education, meticulous strategic planning, and creating irreversible shifts in consumer behavior. This strategy resulted in high consumer tolerance, a distinct brand proposition, and significant profitability, demonstrating that quality and strategic growth can outperform traditional marketing tactics.
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Hey everyone. ALERT!!! IDEA VALIDATION for my startup AQUABITES Aquabites revolutionizes hydration with its innovative edible water in bite-sized form, aiming to combat single-use plastic waste. Encapsulating water in a gel-like membrane, it offers
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