🚀 Medial Secures Investment on Shark Tank India - Fueling the Future of Professional Social Networking. 🔥
Login

Back

Vansh Khandelwal

Full Stack Web Devel... • 9m

Zerodha, a bootstrapped and profitable brokerage, reshaped India’s market with its discount model and flat fees. Unlike competitors offering freebies, Zerodha attracted high-value traders by focusing on 𝐬𝐮𝐩𝐞𝐫𝐢𝐨𝐫 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐪𝐮𝐚𝐥𝐢𝐭𝐲 and 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐦𝐚𝐫𝐤𝐞𝐭 𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧𝐢𝐧𝐠. Its minimal marketing spend and emphasis on referrals and a revenue share-led affiliate model kept 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐚𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧 𝐜𝐨𝐬𝐭𝐬 (𝐂𝐀𝐂) 𝐧𝐞𝐚𝐫 𝐳𝐞𝐫𝐨. Zerodha’s success lies in its commitment to user education, meticulous strategic planning, and creating irreversible shifts in consumer behavior. This strategy resulted in high consumer tolerance, a distinct brand proposition, and significant profitability, demonstrating that quality and strategic growth can outperform traditional marketing tactics.

3 Replies
2
13
Replies (3)

More like this

Recommendations from Medial

Image Description

Finonoma

Markets, Startups & ... • 2m

📈 Zerodha Capital Achieves ₹12.5 Cr Profit in FY25 Zerodha Capital, the non-banking financial company (NBFC) subsidiary of leading stockbroker Zerodha, has reported a net profit of ₹12.5 crore for the fiscal year ending March 2025. This represents

See More
1 Reply
6

Vansh Khandelwal

Full Stack Web Devel... • 4m

Lays' success stems from strategic marketing, localization, emotional branding, and a robust supply chain. By tailoring flavors to regional tastes (e.g., Magic Masala in India, Cucumber in China), Lays ensures deep consumer engagement. Campaigns like

See More
Reply
2
Image Description
Image Description

TheLuhas

Never take anyone as... • 11m

Nike is going to crash? Nike is currently facing financial challenges due to significant losses attributed to the high costs of opening and maintaining its Direct-to-Consumer (D2C) stores. This strategic shift has led to operational difficulties, as

See More
8 Replies
1
17

gray man

I'm just a normal gu... • 3m

India will restrict market access to BYD. “India has to be cautious about its strategic interests and who we allow to invest," says Piyush Goyal.

Reply
5

Piyu

....... • 2m

Home and lifestyle brand Nestasia announced the appointment of Sahil Barua, Co-founder and CEO of logistics giant Delhivery, to its Board of Directors on April 29. This strategic move signals Nestasia’s intent to strengthen its operational capabili

See More
Reply
11

financialnews

Founder And CEO Of F... • 4m

AI startup Fractal announces strategic investment of $20 mn in Asper.ai AI startup Fractal, a global provider of enterprise AI solutions and services, today announced a $20 million strategic investment in one of its product companies, Asper.ai, a pur

See More
Reply
2

gray man

I'm just a normal gu... • 4m

Nothing, a leading consumer electronics brand, is expanding its workforce in India to support the local economy and strengthen its 'Make in India' efforts through increased domestic manufacturing and innovation. This move reflects its commitment to

See More
Reply
8
Image Description
Image Description

Vishu Bheda

AI did the magic • 1y

India’s Most Profitable Startups: Zoho and Zerodha Lead the Way India's startup ecosystem is witnessing a shift towards profitability, with companies like Zoho and Zerodha setting new benchmarks. # Zoho: Leading the Charge Chennai-based Zoho stand

See More
7 Replies
1
12
Image Description
Image Description

Jash Bohare

Creating Tomorrow, T... • 1y

Hey everyone. ALERT!!! IDEA VALIDATION for my startup AQUABITES Aquabites revolutionizes hydration with its innovative edible water in bite-sized form, aiming to combat single-use plastic waste. Encapsulating water in a gel-like membrane, it offers

See More
6 Replies
1
5

Download the medial app to read full posts, comements and news.