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How OkCredit did Product Lead Growth with Presence in 98% of Indian PinCodes 👉 Try Before You Buy: Let the product sell itself. Demos, trials, freemiums—bring it on. 👉 User First: Prioritize user experience over flashy marketing. 👉 Viral Loop:

This is the real indian marketing 💥 GasOfast nailed it

Has anyone used Varsity by Zerodha? How was your experience, and what did you like or dislike about it?

Decathlon revolutionized India’s unorganized sports retail market by targeting beginners (75%) and enthusiasts (25%), offering affordable yet high-quality products. Its immersive store design leverages the endowment effect, encouraging customers to t

Funding Kills Focus The traditional VC model has weaknesses. In India, many funded startups lose focus on their product, shifting to flashy branding. For example, big-budget ads from startups like Lenskart or Cred often overshadow the need to de

Drop your views - Zerodha has rocked the investing sector for Indians. But why is that Groww, starting off late, is rising up faster than Zerodha ever did. It is said Groww is eating up some of the market share of Zerodha. Is this a potential thr

Zerodha, a bootstrapped and profitable brokerage, reshaped India’s market with its discount model and flat fees. Unlike competitors offering freebies, Zerodha attracted high-value traders by focusing on 𝐬𝐮𝐩𝐞𝐫𝐢𝐨𝐫 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐪𝐮𝐚𝐥𝐢𝐭𝐲

Why Having a Great Product Doesn’t Guarantee Startup Success: Having an awesome product isn't enough for startup success. 80% of startups fail in the first 18 months due to poor market fit, marketing, or customer engagement. For example, An American