Zerodha, a bootstrapped and profitable brokerage, reshaped India’s market with its discount model and flat fees. Unlike competitors offering freebies, Zerodha attracted high-value traders by focusing on 𝐬𝐮𝐩𝐞𝐫𝐢𝐨𝐫 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐪𝐮𝐚𝐥𝐢𝐭𝐲
Zerodha nailed it by putting product quality and user experience over flashy marketing
0 replies1 like
More like this
Recommendations from Medial
Inactive
Stealth • 4m
How OkCredit did Product Lead Growth with Presence in 98% of Indian PinCodes
👉 Try Before You Buy: Let the product sell itself. Demos, trials, freemiums—bring it on.
👉 User First: Prioritize user experience over flashy marketing.
👉 Viral Loop:
Another story of a failed product by a tech giant!
In 2013, Facebook launched Facebook Home, an ambitious project aimed at revolutionizing smartphone interfaces by deeply integrating the social media platform into Android devices. The idea was to tr
People who want to launch physical tech product must look at what Teenage Engineering is doing.
When it comes to design they have nailed each and every product they have launched.
3 replies6 likes
Ayush
Stealth • 6m
Drop your views -
Zerodha has rocked the investing sector for Indians. But why is that Groww, starting off late, is rising up faster than Zerodha ever did. It is said Groww is eating up some of the market share of Zerodha.
Is this a potential thr
See More
10 replies5 likes
Vansh Khandelwal
Stealth • 20d
Zerodha, a bootstrapped and profitable brokerage, reshaped India’s market with its discount model and flat fees. Unlike competitors offering freebies, Zerodha attracted high-value traders by focusing on 𝐬𝐮𝐩𝐞𝐫𝐢𝐨𝐫 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐪𝐮𝐚𝐥𝐢𝐭𝐲
#11
Zerodha
Nithin Kamath launched Zerodha, a discount brokerage firm, in 2010 with just ₹3 lakhs. He and his team worked relentlessly, at times even taking calls at 3 AM to provide customer support. They also created educational content like trad
See More
4 replies5 likes
Kartik Dubey
•
Pyramid Consulting, • 7m
Is it over for Stock brokers like zerodha and groww ? Jio-Blackrock are in Joint Venture to form a wealth management and brokerage platform , I am excited to see mota bhai's Marketing strategy . I guess brokerage will be free now 😂
Viral Marketing Strategy - 15
“ Few Different types of basic marketing ”
1=} Personal Brand Marketing - When you market your product with the help of any public figure and celebrate then you're creating personal brand image of your product
2=}
Two key essentials for your product sustainability:
1) Quality and Value of Product
2) Communication of Product
Without communication of product, the value and quality becomes zero. Its like food without additions of salt into it.