Zerodha, a bootstrapped and profitable brokerage, reshaped Indiaโs market with its discount model and flat fees. Unlike competitors offering freebies, Zerodha attracted high-value traders by focusing on ๐ฌ๐ฎ๐ฉ๐๐ซ๐ข๐จ๐ซ ๐ฉ๐ซ๐จ๐๐ฎ๐๐ญ ๐ช๐ฎ๐๐ฅ๐ข๐ญ๐ฒ
Zerodha nailed it by putting product quality and user experience over flashy marketing
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Zerodha, a bootstrapped and profitable brokerage, reshaped Indiaโs market with its discount model and flat fees. Unlike competitors offering freebies, Zerodha attracted high-value traders by focusing on ๐ฌ๐ฎ๐ฉ๐๐ซ๐ข๐จ๐ซ ๐ฉ๐ซ๐จ๐๐ฎ๐๐ญ ๐ช๐ฎ๐๐ฅ๐ข๐ญ๐ฒ