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Medial • 5m
Why Having a Great Product Doesn’t Guarantee Startup Success: Having an awesome product isn't enough for startup success. 80% of startups fail in the first 18 months due to poor market fit, marketing, or customer engagement. For example, An American company Juicero, they raised $120 million, but its high-tech juicer failed because people could squeeze juice by hand. 42% of startups fail due to a lack of market need. In initial days Spotify almost failed until it nailed smart partnerships and user experience. As per research 67% of consumers say great customer service matters in purchases, and many startups struggle with marketing despite knowing its importance. Success isn't just a good product, it’s about marketing, customer feedback, and adaptability. A great product needs the right strategy to succeed. It’s not just what you create, but how you connect, market, and evolve with your audience.
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Medial • 1y
The $400 Million Juicer that Squeezed Nothing. (Saturday Startup Story Nugget Part- 4) In 2013, a startup named Juicero emerged with a bold vision to revolutionize the juicing industry. The company raised over $100 million in funding from prominent
See More• Business developme... • 3m
Startups fail when founders neglect key areas like marketing, sales, business development, and content creation. Without proper marketing, sales suffer, and growth is limited. Poor cash flow management, failure to adapt to market changes, and interna
See MoreGrowth Marketing Hea... • 4m
Many startups focus solely on building the product, but forget to give equal importance to marketing and sales. While creating a great product is essential, it’s not enough to ensure success. Marketing plays a crucial role in making sure the produc
See MoreA guy with lot's of ... • 3m
Understanding Product-Market Fit Product-market fit (PMF) happens when your product meets a strong market demand. It’s when customers not only buy but also love and recommend your product. Without PMF, even great marketing won’t lead to sustainable
See MoreGrowth Marketing Hea... • 4m
Many startups fail due to inadequate market analysis and lack of clear metrics. Before launching, conducting thorough market research is essential for effective brand positioning and messaging. It helps you understand how your product fits in the m
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