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Riyaz Saleem

Growth Marketing Hea... • 3m

Many startups focus solely on building the product, but forget to give equal importance to marketing and sales. While creating a great product is essential, it’s not enough to ensure success. Marketing plays a crucial role in making sure the product reaches the right audience, while sales strategies are needed to convert interest into revenue. When all three departments—product, marketing, and sales work together, the product has a much better chance of succeeding. In fact, startups that balance these areas are often the ones that thrive. However, many startups fail because they don’t plan for how their product will be marketed or sold. As a startup founder, it’s important to understand that a product needs strong marketing and a clear sales strategy from the beginning. Focusing on all three aspects will lead to better product saturation and ultimately help the business grow.

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