Back

India is yet to experience the right dating app. Tinder and Bumble haven't truly worked for the Indian audience. While legacy apps focus on discovery andconnections, the Indian consumer craves for choice, discovery, connection, and conversations.

India's burgeoning D2C market is poised to hit $100 Bn by 2025. Let’s take a look at 106 D2C brands in the country that are disrupting the Indian consumer market 👇

Mamaearth 🌲 becomes India's 3rd largest skincare brand, says Euromonitor International • Mamaearth, the flagship brand of Honasa Consumer Ltd., has become India's third largest skincare brand, according to Euromonitor International. The ranking re

There's only one probabilistic definitive view point we can come across when analysing what product would be successful, that is:- When a consumer comes across a product, he consciously or sub consciously decides where the product fits in the consum

Why Indian phone Brands Couldn't Survive the Chinese Invasion? Around 2014, Indian brands like Micromax, Karbonn & Lava dominated the smartphone market. But their success was shortlived once Chinese brands—Vivo, Oppo, Mi or etc-entered India. These

The Indian tyre market is divided into international and homegrown brands . Some trust international brands like Bridgestone, Michelin, and Yokohama, while others prefer homegrown names like MRF, Apollo, and Ceat. But which one actually makes more se

Logos Are Not Brands Your logo is not your brand. It’s just a reminder of it. Think of this: 🍏 Apple’s logo is iconic — but what we remember is elegance and innovation ✅ Nike’s swoosh is cool — but we feel energy and ambition 🍫 Amul's girl is