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Wild Kira

/Internet_ • 9m

Why Indian phone Brands Couldn't Survive the Chinese Invasion? Around 2014, Indian brands like Micromax, Karbonn & Lava dominated the smartphone market. But their success was shortlived once Chinese brands—Vivo, Oppo, Mi or etc-entered India. These Chinese companies targeted the budget segment, offering feature-rich phones at unbeatable prices. Consumers quickly shifted to these affordable options, and Indian brands couldn’t keep up. Another big reason is that most of the Indian smartphone brands made phone only for the budget segment, whereas the Chinese smartphone brands offered more dynamic choices to the users. Indian smartphone brands just lacked innovation Which is a major reason why Indian smartphone brands fell off so hard. I think it was a big miss as smartphone market is so huge. However everything is not over yet if only Indian brands could pull out something exceptional. However the chances are very slim, the future for Indian smartphone brands still seems dark.

14 Replies

Replies (14)

Yash Barnwal

Gareeb Investor • 9m

There is a brand which has the potential to reach the new height in Bharat in the smartphone segment and that company is Lava .. I have been observing them since last year and they improved a lot but now they should start targeting New audiences other than budget smartphones audience and that is mid range (16K to 30K) where You can expect everything from high end processor to Top notch camera quality and most of the smartphone brands are now playing in this segment.

4 Replies

Tushar Aher Patil

Trying to do better • 9m

service center problems

1 Reply

Anonymous 3

Hey I am on Medial • 9m

At those time i remember, we started trending boycott Chinese brands, but eventually we boycotted our brands /s

1 Reply

Anonymous 2

Hey I am on Medial • 9m

Chinese phones managed to pack in a lot of features at low prices due to large scale manufacturing which Indian brands could not do leading to the downfall

1 Reply

Anonymous 1

Hey I am on Medial • 9m

Honestly, Micromax and Lava had a great run, but they got too comfortable. Chinese brands brought better supply chains and tech. It's hard to compete when you're still focusing only on 'cheap' phones.

1 Reply

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