Prev- Founder & CEO ... • 1y
Oneplus is failing in India, infact they were the market leaders for close to 10 years but today they shutdown 4,500 stores BBk electronics entered the Indian market by launching Vivo and OPPO, both brands saw a huge adoption among lower premium smartphone segment But they had a core insight that in India there were only premium brands and non premium smartphones They realised it was a huge opportunity to launch mid premium segment of smartphone, a smartphone with features like iphone but at a lesser price Hence they launched oneplus, they saw a great adoption and managed to take 35% of marketshare in mid premium segment But instead of choosing to become the leader of their category, they launched smartphones in non-premium segments where there was less margin and in premium segment where their product wasn't aspirational This caused them losses, brand failure and compromise with retailer margins
Startups | AI | info... • 3m
India’s smartphone revolution is in full swing in 2025, led by brands like Vivo, Xiaomi, and Samsung, each battling for dominance in a rapidly evolving world's biggest smartphone market. In Q2FY'25 , India witnessed approximately 45 Million smartpho
See MorePrev- Founder & CEO ... • 1y
Sting founded by pepsi, made close to 1000 crore in revenue in FY23, they're the largest cold drink in India and they have gone ahead of sprite and thumsup by just executing this small insight Pepsico is the master of beverages in the world, but
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