"Just figuring out w... • 2m
Logos Are Not Brands Your logo is not your brand. It’s just a reminder of it. Think of this: 🍏 Apple’s logo is iconic — but what we remember is elegance and innovation ✅ Nike’s swoosh is cool — but we feel energy and ambition 🍫 Amul's girl is cute — but we feel trust and Indian nostalgia Logos don’t build brands. Consistency, values, and voice do. If you removed your logo today — Would people still recognize your brand?
Brand Designer • 6d
A logo is not your brand. It’s only the tip of the iceberg. Your brand lives in how customers feel when they interact with you, the voice, the tone, the experience, the story. A logo is recognition, but branding is reputation. Think of it this way
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Stop designing logos blind. Most logos don’t fail because they look bad. They fail because there’s no strategy behind them. This post gives you 3 questions to ask before you open your design software so your logo actually means something. Save thi
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