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Makarand Mohite

Brand Designer • 16h

A logo is not your brand. It’s only the tip of the iceberg. Your brand lives in how customers feel when they interact with you, the voice, the tone, the experience, the story. A logo is recognition, but branding is reputation. Think of it this way: two cafés can both have beautiful logos, but the one with consistent service, unique atmosphere, and thoughtful details will always win hearts. That’s branding in action. A strong brand strategy makes your logo powerful, not the other way around. If you found this helpful, check this out https://www.behance.net/makarandmohite

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