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Do you believe any brand provide the value in reality vs the particular brand has created the perception through their branding..?

Personal branding is important. Just remember to brand yourself in such a way that people don’t jump into rivers to avoid you.

AI Startups: Why IP and Contracts are your Secret weapons!! In the AI revolution, your ideas are your most valuable asset. Here's why IP and contracts are non-negotiable: 1. Safeguard Your Brain Power • Patents for algorithms • Copyrights for

DECODING IP RIGHTS IN M&A TRANSACTIONS Closing a major M&A deal? Don't overlook Intellectual Property (IP) rights—often the crown jewel of the transaction. Mismanaging IP can turn your dream deal into a nightmare. Here’s how to ensure a smooth pro

What's the brand value of IKEA in India? Did you buy anything from IKEA, share your experiences...

Intellectual Property Audit: The Overlooked Key to Accurate Valuation! Intellectual property (IP) is a critical driver of business success in today’s knowledge-driven economy. Properly valuing IP is essential for strategic decision-making, transacti

Safeguard Your Brand: Proactive Strategies for Trademark Enforcement. As an IP attorney, I've seen the power of proactive trademark enforcement. Here's how to protect your brand: ●Monitor your mark across platforms. ●Utilize USPTO resources to trac

Hidden IP Crimes Alert! Startups, beware of lesser-known IP pitfalls like REVERSE CONFUSION. While we usually think of smaller brands copying bigger names, reverse confusion flips the script. Here, a giant unknowingly (or deliberately) uses a smalle

Ever wondered what Branding really is? Well, it's not just your logo, tagline, or ads. It's what your customers or anyone thinks about your brand. It's your brand's reputation. Check out this short video that explains what Brand actually is better

Branding is the key!! Many founders just call themselves as a brand or term their product/service as a brand. But it is not what you say, it is what your 'CUSTOMER' says about you.