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Shruti

Student • 10m

Did you know that Nike once had a different logo before the iconic Swoosh we know today? The original logo, designed in 1971 by Carolyn Davidson, was more complex and included the full name "Nike" alongside the Swoosh. Initially, it was not well-received by co-founder Phil Knight, who thought it would take time to grow on him. The logo was part of a broader visual identity for the company, which was then known as Blue Ribbon Sports before rebranding to Nike in 1971. Over the years, the logo underwent several modifications. In 1995, Nike simplified its branding by removing the company name entirely, opting for the Swoosh alone. This change reflected the brand's growing recognition, allowing the Swoosh to stand alone as a symbol of athleticism and victory, inspired by the Greek goddess Nike

9 Replies

Replies (9)

Havish Gupta

Figuring Out • 10m

Niket Raj Dwivedi whohoo this feature is awesome! 🔥🔥🚀

2 Replies

TheLuhas

Never take anyone as... • 10m

but now its in heavy losses

1 Reply

Anonymous 1

Hey I am on Medial • 10m

1985 one! Classic!

Suprodip Bhattacharya

Entrepreneur || Star... • 10m

But in some boxes somewhere I watched the 1978 wala logo

Anonymous 3

Hey I am on Medial • 10m

It simplified the brand's identity and allowed the logo to become universally recognizable and synonymous with athletic excellence

Anonymous 2

Hey I am on Medial • 10m

Nike’s transition to the Swoosh-only logo was a brilliant move.

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Piyu

....... • 1m

Nike's $4 Billion Tax Scam Nike has 2 companies: 1. 🇳🇱Netherlands - sells products, pays employees. 2. 🇧🇲Bermuda - has zero employees, but owns the Swoosh logo. Every time Nike sells a product, the Dutch company pays a royalty fee to Bermuda

1 Reply

Anonymous

Hey I am on Medial • 12m

Nike is releasing sneakers with a blue screen of death. 🔵👟 The SWOOSH x Nike Air Force 1 Low "404 Error" pair, referencing the 404 error, will cost $150. The drop is scheduled for summer. 🛠️💸 Techies are throwing money at their screens. 💻💸

Anonymous

Hey I am on Medial • 9m

Irony is the "Make in India" logo was made by foreign creative agency! Wah Modiji Wah!

10 Replies

Tech Consumers
•

YouTube • 7m

💡 Did you know? The first computer virus, called Creeper, was created in 1971 and simply displayed the message: "Catch me if you can."🏃

6 Replies

SHIV DIXIT

CHAIRMAN - BITEX IND... • 8m

📖 DAILY BOOK SUMMARIES 📖 🔗 DIRECT FREE E-BOOK DOWNLOAD LINK AVAILABLE — https://drive.google.com/file/d/1zZVioGUF8bSpvXRQjFhzOnD9HfJX7Unj/view?usp=drivesdk 🔥 Shoe Dog🔥 🚀 17 Lessons from 👉 ✨ by Phil Knight ✨ 1. The Early Vision • Phil

3 Replies

LIKHITH

"You never know" • 1y

Welcome to OUT OF THE BOX MARKETING ! EP = 17 (Nike) "This is one of most successful and great marketing campaign in the History" Read this out .... Nike lost the 2012 Olympics sponsorship bid to Adidas. Furthermore, there were many restrictions f

21 Replies

Hemant Prajapati
•

Techsaga Corporations • 9m

🔍 Nike: A Case Study in Branding and Innovation 🔍 🚀 The Rise of a Global Powerhouse 🔸 Founded in 1964 as Blue Ribbon Sports, later rebranded as Nike. 🔸 Founders Phil Knight and Bill Bowerman aimed to create superior athletic footwear. 💡 Bra

Dev Prakash Pandey

Learner || Content W... • 11m

Phil Knight wrote this manifesto in 1977 for Nike. But some people say that Phil didn't write this. Rob Strasser did, In 1977 out of frustration of how nike was performing at that time But it shows the power of manifestation.