Login

Feed Post

LIKHITH

Stealth • 4m

Welcome to OUT OF THE BOX MARKETING ! EP = 17 (Nike) "This is one of most successful and great marketing campaign in the History" Read this out .... Nike lost the 2012 Olympics sponsorship bid to Adidas. Furthermore, there were many restrictions for non sponsors. So, they approached 4 different tactics, all of which are really genius. 1. They advertised in all 28 cities named London except the real London at U.K. People believed Nike was the sponsor of the London Olympics. 2. They purchased every single billboard around the Olympic arena and advertised Nike. 3.They sent fans with Nike flags into the stadium. 4. Instead of employing athletes to promote their brand, they created the "FIND YOUR GREATNESS" campaign to inspire non-athletes to achieve their goals. Like and follow for more ;) & Was this campaign Great by Nike? (Thanks to Havish for this recommendation 💖)

21 replies13 likes
1
Replies (21)

More like this

Recommendations from Medial

Image Description
Image Description

KRISHNA WADALKAR

Stealth • 3h

NIKE almost never show their products in their marketing campaign , they sell commodity a shoe that anybody can make in this world , YET when you think about them you NEVER think about shoes instead you think about sucess of great athletes and thats

See More
2 replies5 likes
Image Description
Image Description

Chamarti Sreekar

Stealth • 3d

trend of luxury brands entering the world of sports: * Luxury brands are increasingly partnering with athletes and sports teams to reach a broader audience and tap into the growing influence of athletes as cultural icons. * This trend is being dr

See More
3 replies4 likes
Image Description
Image Description

Mridul Chandhok

Stealth • 2m

A brand that pulled off its marketing campaign- 1. A brand famous for its sportswear was successful in generating revenue because it got to the audience's heart through the "Just Do it" campaign. What was so special about it? 🌟 It didn't drive it

See More
10 replies41 likes
6
Image Description
Image Description

Rahul Meena

Stealth • 2m

Tax like london and service like afghanistan, And they ask the reason of brain drain

3 replies7 likes
Image Description
Image Description

Havish Gupta

Stealth • 1m

My Collage was organising some event called "the literary society" and this how they advertised it. This is how GenZ advertises! Much different than all companies.

13 replies6 likes
Image Description
Image Description

Rajan Paswan

Stealth • 4m

The Story of the Banned Air Jordans [Controversial Marketing by Nike] The NBA's Shoe Color Rule: In the 1980s, the NBA required players' shoes to be at least 51% white, matching their team's uniform to maintain a standardized look on the court. Mic

See More
4 replies13 likes
Image Description
Image Description

Rajan Paswan

Stealth • 4m

McDonald's "No Vote, No Choice" Campaign in 2019 In the run-up to the 2019 Indian General Elections, McDonald's India, in collaboration with the DDB Mudra Group, launched an innovative campaign titled "No Vote, No Choice." Campaign Concept: The cor

See More
7 replies15 likes
Image Description
Image Description

Dev Prakash Pandey

Stealth • 2m

Phil Knight wrote this manifesto in 1977 for Nike. But some people say that Phil didn't write this. Rob Strasser did, In 1977 out of frustration of how nike was performing at that time But it shows the power of manifestation.

3 replies12 likes
2
Image Description
Image Description

LIKHITH

Stealth • 5m

Welcome to OUT OF THE BOX MARKETING ! Ep-8 (BURGER KING) Who loves traffic ? Nobody ! then what about creating a marketing campaign regarding this issue That was exactly what Burger King's marketing team in Mexico thought. Read this out. Accord

See More
24 replies60 likes
7
Image Description

Payal Manghnani

Stealth • 2m

In a sad turn of events, the Court of Arbitration for Sport (CAS) has turned down Indian wrestler Vinesh Phogat's appeal, crushing her dreams of winning a silver medal at the Paris Olympics. Despite her hard work and dedication, the strict rules of

See More
1 replies13 likes

Download the medial app to read full posts, comements and news.