Back

Rajan Paswan

Honorary Mentions - ... • 8m

The Story of the Banned Air Jordans [Controversial Marketing by Nike] The NBA's Shoe Color Rule: In the 1980s, the NBA required players' shoes to be at least 51% white, matching their team's uniform to maintain a standardized look on the court. Michael Jordan's Rebellion: Michael Jordan, a rookie with the Chicago Bulls, defied this rule by wearing black and red Nike Air Ships during a 1984 preseason game. This violation led to a $5,000 fine each time he wore the shoes. Nike's Marketing Genius: Nike turned this into a marketing opportunity by paying the fines and promoting the shoes as "banned" by the NBA, emphasizing Jordan's rebellious image. This campaign was a huge success, boosting the Air Jordan brand to iconic status. Impact and Legacy: The controversy and marketing campaign significantly increased Nike's sales and set new standards for athlete endorsements. The "banned" Air Jordans remain a pivotal part of sneaker culture and sports marketing history.

4 replies13 likes
Replies (4)

More like this

Recommendations from Medial

Image Description
Image Description

Ansh Kadam

Founder & CEO at Bui... • 5m

Why Nike Jordans become expensive as they get older, and how Nike pulls it off by controlling price elasticity & clever marketing. We will understand price elasticity with a very small & simple example See, how high or low the price of any produc

See More
4 replies21 likes
4

Al Ameen

Technology Innovator • 6m

*NIKE'S BIGGEST SLIP-UP: SPORTS GIANT TUMBLES* In a shocking turn of events, Nike, the world's leading sports brand, has reported a massive decline in sales and profits. The company's latest earnings show a 15% drop in sales, with revenue falling sh

See More
0 replies2 likes
Anonymous

Nike is releasing sneakers with a blue screen of death. 🔵👟 The SWOOSH x Nike Air Force 1 Low "404 Error" pair, referencing the 404 error, will cost $150. The drop is scheduled for summer. 🛠️💸 Techies are throwing money at their screens. 💻💸

0 replies3 likes
Image Description
Image Description

SHIV DIXIT

CHAIRMAN - BITE INDU... • 4m

📖 DAILY BOOK SUMMARIES 📖 🔗 DIRECT FREE E-BOOK DOWNLOAD LINK AVAILABLE — https://drive.google.com/file/d/1zZVioGUF8bSpvXRQjFhzOnD9HfJX7Unj/view?usp=drivesdk 🔥 Shoe Dog🔥 🚀 17 Lessons from 👉 ✨ by Phil Knight ✨ 1. The Early Vision • Phil

See More
3 replies15 likes
8

Payal Manghnani

#uiux designer #free... • 6m

Nike Sues The Shoe Surgeon Over Custom Sneakers Nike Inc. has taken legal action against Dominic Ciambrone, also known as The Shoe Surgeon. The lawsuit, filed in a California federal court, claims that Ciambrone has been selling custom Nike sneakers

See More
0 replies5 likes
Image Description
Image Description

gray man

I'm just a normal gu... • 10d

Nike and Skims are shaking up activewear with their new collab, NikeSkims, launching this spring. The announcement sent Nike's stock up 6.2%, adding $6.7 billion in value. Nike's first-ever partnership with an outside brand is a bold move to reclaim

See More
4 replies15 likes

Mohammad Asaad Sayed

My mind to me a king... • 25d

Nike vs. Reebok vs. Indian Brands: Celebrity Endorsement Showdown. 1. Brand Philosophy : -Nike: "Just Do It" → Aligns with global icons (e.g., Michael Jordan, Serena Williams). -Reebok: "Be More Human" → Focuses on fitness influencers (e.g., CrossFi

See More
0 replies6 likes
Image Description
Image Description

KRISHNA WADALKAR

PROSDIRECT • 4m

NIKE almost never show their products in their marketing campaign , they sell commodity a shoe that anybody can make in this world , YET when you think about them you NEVER think about shoes instead you think about sucess of great athletes and thats

See More
3 replies5 likes
Image Description

gray man

I'm just a normal gu... • 2m

Personal identity has become even more important than ever since the 21st century. Edward de Bono advised marketers that we should pay more attention to the Unique Buying State (UBS) instead of the Unique Selling Point (USP). We want to be part of

See More
6 replies12 likes
2

Hemant Prajapati

 • 

Techsaga Corporations • 5m

🔍 Nike: A Case Study in Branding and Innovation 🔍 🚀 The Rise of a Global Powerhouse 🔸 Founded in 1964 as Blue Ribbon Sports, later rebranded as Nike. 🔸 Founders Phil Knight and Bill Bowerman aimed to create superior athletic footwear. 💡 Bra

See More
0 replies22 likes
6

Download the medial app to read full posts, comements and news.