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Rajan Paswan

Honorary Mentions - ... • 1y

The Story of the Banned Air Jordans [Controversial Marketing by Nike] The NBA's Shoe Color Rule: In the 1980s, the NBA required players' shoes to be at least 51% white, matching their team's uniform to maintain a standardized look on the court. Michael Jordan's Rebellion: Michael Jordan, a rookie with the Chicago Bulls, defied this rule by wearing black and red Nike Air Ships during a 1984 preseason game. This violation led to a $5,000 fine each time he wore the shoes. Nike's Marketing Genius: Nike turned this into a marketing opportunity by paying the fines and promoting the shoes as "banned" by the NBA, emphasizing Jordan's rebellious image. This campaign was a huge success, boosting the Air Jordan brand to iconic status. Impact and Legacy: The controversy and marketing campaign significantly increased Nike's sales and set new standards for athlete endorsements. The "banned" Air Jordans remain a pivotal part of sneaker culture and sports marketing history.

4 Replies

Replies (4)

Anonymous 4

Hey I am on Medial • 1y

The shoe he worn in that match, is currently worth $1,50,000.00 🚀

Anonymous 3

Hey I am on Medial • 1y

My love for Jordans >>>>

Anonymous 2

Hey I am on Medial • 1y

Avg increase in this model's price MoM is up to 1,816%.

Anonymous 1

Hey I am on Medial • 1y

This was a huge move considering nike was sending a black man to break the rules, if you watch the documentary you’ll see that even his mom was worried about him wearing this to the court. As there was a lot of backlash

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Chamarti Sreekar

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this video isn't about that ugly doll going viral but about all the brands behind that hype marketing in recent time in the end he talks about why all these brands fail but not AIR JORDAN

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Hey I am on Medial • 1y

Nike is releasing sneakers with a blue screen of death. 🔵👟 The SWOOSH x Nike Air Force 1 Low "404 Error" pair, referencing the 404 error, will cost $150. The drop is scheduled for summer. 🛠️💸 Techies are throwing money at their screens. 💻💸

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