🚀 Medial Secures Investment on Shark Tank India - Fueling the Future of Professional Social Networking. 🔥

News

Messages

Try our Valuation Calculator →

Back

Rajan Paswan

Honorary Mentions - ... • 1y

The Story of the Banned Air Jordans [Controversial Marketing by Nike] The NBA's Shoe Color Rule: In the 1980s, the NBA required players' shoes to be at least 51% white, matching their team's uniform to maintain a standardized look on the court. Michael Jordan's Rebellion: Michael Jordan, a rookie with the Chicago Bulls, defied this rule by wearing black and red Nike Air Ships during a 1984 preseason game. This violation led to a $5,000 fine each time he wore the shoes. Nike's Marketing Genius: Nike turned this into a marketing opportunity by paying the fines and promoting the shoes as "banned" by the NBA, emphasizing Jordan's rebellious image. This campaign was a huge success, boosting the Air Jordan brand to iconic status. Impact and Legacy: The controversy and marketing campaign significantly increased Nike's sales and set new standards for athlete endorsements. The "banned" Air Jordans remain a pivotal part of sneaker culture and sports marketing history.

4 Replies

Replies (4)

Anonymous 4

Hey I am on Medial • 1y

The shoe he worn in that match, is currently worth $1,50,000.00 🚀

Anonymous 3

Hey I am on Medial • 1y

My love for Jordans >>>>

Anonymous 2

Hey I am on Medial • 1y

Avg increase in this model's price MoM is up to 1,816%.

Anonymous 1

Hey I am on Medial • 1y

This was a huge move considering nike was sending a black man to break the rules, if you watch the documentary you’ll see that even his mom was worried about him wearing this to the court. As there was a lot of backlash

Recommendations from Medial

Ansh Kadam

Founder & CEO at Bui... • 9m

Why Nike Jordans become expensive as they get older, and how Nike pulls it off by controlling price elasticity & clever marketing. We will understand price elasticity with a very small & simple example See, how high or low the price of any produc

4 Replies

Piyu

....... • 1m

Nike's $4 Billion Tax Scam Nike has 2 companies: 1. 🇳🇱Netherlands - sells products, pays employees. 2. 🇧🇲Bermuda - has zero employees, but owns the Swoosh logo. Every time Nike sells a product, the Dutch company pays a royalty fee to Bermuda

1 Reply

Chamarti Sreekar

Passionate about Pos... • 19h

this video isn't about that ugly doll going viral but about all the brands behind that hype marketing in recent time in the end he talks about why all these brands fail but not AIR JORDAN

2 Replies

Al Ameen

Technology Innovator • 10m

*NIKE'S BIGGEST SLIP-UP: SPORTS GIANT TUMBLES* In a shocking turn of events, Nike, the world's leading sports brand, has reported a massive decline in sales and profits. The company's latest earnings show a 15% drop in sales, with revenue falling sh

SHIV DIXIT

CHAIRMAN - BITEX IND... • 8m

📖 DAILY BOOK SUMMARIES 📖 🔗 DIRECT FREE E-BOOK DOWNLOAD LINK AVAILABLE — https://drive.google.com/file/d/1zZVioGUF8bSpvXRQjFhzOnD9HfJX7Unj/view?usp=drivesdk 🔥 Shoe Dog🔥 🚀 17 Lessons from 👉 ✨ by Phil Knight ✨ 1. The Early Vision • Phil

3 Replies

Anonymous

Hey I am on Medial • 11m

Nike is releasing sneakers with a blue screen of death. 🔵👟 The SWOOSH x Nike Air Force 1 Low "404 Error" pair, referencing the 404 error, will cost $150. The drop is scheduled for summer. 🛠️💸 Techies are throwing money at their screens. 💻💸

Comet

#freelancer • 10m

Nike Sues The Shoe Surgeon Over Custom Sneakers Nike Inc. has taken legal action against Dominic Ciambrone, also known as The Shoe Surgeon. The lawsuit, filed in a California federal court, claims that Ciambrone has been selling custom Nike sneakers

gray man

I'm just a normal gu... • 4m

Nike and Skims are shaking up activewear with their new collab, NikeSkims, launching this spring. The announcement sent Nike's stock up 6.2%, adding $6.7 billion in value. Nike's first-ever partnership with an outside brand is a bold move to reclaim

4 Replies

Mohammad Asaad Sayed

My mind to me a king... • 4m

Nike vs. Reebok vs. Indian Brands: Celebrity Endorsement Showdown. 1. Brand Philosophy : -Nike: "Just Do It" → Aligns with global icons (e.g., Michael Jordan, Serena Williams). -Reebok: "Be More Human" → Focuses on fitness influencers (e.g., CrossFi

Venture Linkup

Where Businesses Con... • 2m

Apple sells → Trends, not phones. Ferrari sells → Status, not cars. Nike sells → Motivation, not shoes. Disney sells → Memories, not movies. Amazon sells → Convenience, not products. McDonald’s sells → Happiness, not burgers. Sell the emotion and not