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The Story of the Banned Air Jordans [Controversial Marketing by Nike] The NBA's Shoe Color Rule: In the 1980s, the NBA required players' shoes to be at least 51% white, matching their team's uniform to maintain a standardized look on the court. Mic

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Anonymous

Anonymous 1

Stealth • 5m

This was a huge move considering nike was sending a black man to break the rules, if you watch the documentary you’ll see that even his mom was worried about him wearing this to the court. As there was a lot of backlash

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