The Story of the Banned Air Jordans
[Controversial Marketing by Nike]
The NBA's Shoe Color Rule:
In the 1980s, the NBA required players' shoes to be at least 51% white, matching their team's uniform to maintain a standardized look on the court.
Mic
See More
Anonymous 1
Stealth • 5m
This was a huge move considering nike was sending a black man to break the rules, if you watch the documentary you’ll see that even his mom was worried about him wearing this to the court. As there was a lot of backlash
0 replies
More like this
Recommendations from Medial
Rajan Paswan
Stealth • 5m
The Story of the Banned Air Jordans
[Controversial Marketing by Nike]
The NBA's Shoe Color Rule:
In the 1980s, the NBA required players' shoes to be at least 51% white, matching their team's uniform to maintain a standardized look on the court.
Mic
See More
4 replies13 likes
Mr Z
•
Medial • 23d
You're looking at one of the youngest self-made billionaires ever.
While Nike, Adidas & Reebok spent millions on outdated marketing...
He built a $1.4 Billion empire using methods they wouldn't dream of.
The Gymshark blueprint to blowing up any bu
A brand that pulled off its marketing campaign-
1. A brand famous for its sportswear was successful in generating revenue because it got to the audience's heart through the "Just Do it" campaign.
What was so special about it?
🌟 It didn't drive it
"Netflix lost almost a Million Subscribers"
Bankruptcy to Billions #7
Netflix turnaround from significant crisis
In 2011 Netflix announced a change in its pricing and subscription plans. Initially customers could subscribe both DVD rentals and str
Cool is not so nice: VICE
The Spectacular Rise and Fall of Vice Media:
In the early 2010s, Vice Media was the hottest name in new media. The company behind iconic documentaries like "The Vice Guide to Travel" and cutting-edge journalism was