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Vishu Bheda

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Medial • 3m

You're looking at one of the youngest self-made billionaires ever. While Nike, Adidas & Reebok spent millions on outdated marketing... He built a $1.4 Billion empire using methods they wouldn't dream of. The Gymshark blueprint to blowing up any business is unmissable. Meet Ben Francis. The fitness industry had a blindspot. Every piece of gym wear was terrible. Baggy. Unflattering. Impossible to show off your hard work. Ben did something crazy: He bought a sewing machine and a screen-printer. Right there in his mom's garage, Gymshark was born. And Ben's first move was pure genius: Instead of trying to compete with Nike's massive advertising budget. He looked at who was really influencing gym culture. It was YouTubers. So: For just $500 a month per influencer, Ben started sending free clothes to fitness YouTubers. By 2020, Gymshark was unstoppable. Revenue shot up 78% to $608 million. They mastered modern community building. They are selling belongings.

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