1% Betterย โขย 9m
Customer Acquisition Cost (CAC) The Fitness Brand's First Customer Riya had a dream to launch her own fitness brand, "FitFlex," offering premium gym wear for fitness enthusiasts. She invested months into designing her products and building a sleek website. When everything was ready, she faced her next big challenge: getting people to buy her gym wear. She decided to run social media ads to promote her brand. Her first campaign was simple โ an Instagram ad showcasing her best-selling leggings. She set a budget of $5,000 for the month. With excitement, she launched the campaign, eager to see the results. After 30 days, Riya sat down to analyze the outcome. The campaign had reached 100,000 people, and 2,000 of them clicked on her website. Of those, 500 people purchased her gym wear. She was thrilled to make her first sales but wondered how much it actually cost her to acquire each customer. To figure this out, Riya calculated her Customer Acquisition Cost (CAC): CAC= TotalMarketingSpend / NumberofNewCustomers โThis meant Riya spent $10 to acquire each new customer. She compared this to the average order value (AOV) of her customers, which was $50. Since her products had a 50% profit margin, Riya made $25 in profit per order after deducting costs. Subtracting her CAC of $10, she realized she earned $15 in profit per customer. Riya was happy but knew she could optimize her CAC to make even more profit. She experimented with strategies like creating engaging content, collaborating with fitness influencers, and offering discounts to her email subscribers. Over time, her CAC dropped to $7, increasing her profit per customer to $18. This story shows how understanding and optimizing CAC helped Riya scale her business while staying profitable. Follow Our Medium blog for Finance and Business insights like this: https://medium.com/@FoundrBite https://www.linkedin.com/in/foundrbite/
ย โขย
YouTubeย โขย 6m
Is Your Work Routine Also Like Riya? Riya was like most professionalsโbusy, reactive, always catching up. Her calendar ruled her, and her notifications never slept. One Monday, she paused. Instead of rushing in, she tried something new. She listed
See More
Hey I am on Medialย โขย 9m
today is the birthday of indian actress preity zinta wishing her many many happy returns of the day she completes 50 today born in army family she went on to become indian actress on behalf of medial wishing her many many happy returns of the day.
See MoreExploring peace of m...ย โขย 9m
POV: The Imperceptible Allure Despite her constant efforts to reduce her mindless scrolling, Rhea was unable to resist picking up her phone. "Not today," she would tell herself, but a notification would flash, and the cycle would repeat. She had
See MoreDedicated individual...ย โขย 7m
I have an idea like anytime fitness gym are connected like chains in all over India like that there is not for womens only gym.. I was thinking for womens only gym with experienced female trainers and like anytime fitness gym these gyms are connecte
See MoreHey I am on Medialย โขย 7m
Investment Opportunity: TS Fitness Gym We are seeking investors for our state-of-the-art TS Fitness Gym, located in a prime area. Our gym boasts an impressive 4800 sq. feet of space, comprising: - 1200 sq. feet of cafรฉ area, perfect for relaxation
See More
Hey I am on Medialย โขย 1y
Okay, I'll also jump onto the trend and tell you guys an Indian story about condom business- Hear me out, India is the largest manufacturer of condom and the first ever condom was made from sheep's intestine and in India and in many west countries b
See MoreExceptional 1 : Foun...ย โขย 1y
From Tiny Kitchen to Big Dreams: Sarahโs Soap Magic! ๐งผ { an inspirational startup story } Once there was an girl name Sarah , She made a soap in her kitchen. She loved using natural ingredients to make her skin feel soft and smell nice. ๐ฟโจ A frien
See Moreย โขย
Medialย โขย 12m
She was rejected by 100+ investors. An outcast among founders. But today, her business is worth $40 Billion and has 200 Million monthly users. Here's her story: Meet Melanie Perkins. While teaching design at University of Western Australia, she
See More
Blessings for your p...ย โขย 1y
Blessings I have developed the worlds first Vedic magnesium 98%. Looking for distribution and investors worldwide. Vedic Magnesium from Dr. Robert has improved my mother's quality of life who had end stage emphysema and was on low oxygen and energ
See MoreDownload the medial app to read full posts, comements and news.