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Vishu Bheda

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Medial • 8m

She was rejected by 100+ investors. An outcast among founders. But today, her business is worth $40 Billion and has 200 Million monthly users. Here's her story: Meet Melanie Perkins. While teaching design at University of Western Australia, she watched students struggle with Photoshop for months. One day, it hit her: She started small: creating yearbooks from her mom's living room in Perth. A simple idea that let her test her bigger vision: Making design accessible to everyone. The yearbook company worked. Revenue flowed in. Customers loved it. She needed funding to build something bigger. She met Cameron Adams, former Google designer — and the dream team formed. Instead of targeting designers, she went after people drowning in content demands. Social media managers. Teachers. Small business owners. The timing was perfect. Melanie didn't just build a product: She built something deeper: A way to empower anyone to create. Not by chasing growth. Not by burning millions.

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