Okay, I'll also jump onto the trend and tell you guys an Indian story about condom business- Hear me out, India is the largest manufacturer of condom and the first ever condom was made from sheep's intestine and in India and in many west countries buying condoms is a shame. So, to help this a proud female from Bengaluru, thought to start her own condom venture in India , her USP was she would pack condoms in a box which comes with card to give it more effect like game , so people won't be very embarassed, but she had a lot of problems than usual doing this business... Being India largest manufacturer of condom, she thought it won't be a problem but when she talked to manufacturers , they refused to do it for her because she was a women. Even though her family supported her but whole world critisized her unfortunately but somehow she figured it out and focused on word of mouth marketing and it helped her business grow but not as much because - 1) nobody was ready to buy from a female.
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