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Durex Candoms vs The Rest Marketing campaign Jumping into Medial's Trending Topic This Clever campaign titled 'Happy Father's day' was published in June 2010 by Durex(a Condom Brand). Durex cleverly warned everybody who bought the competition’s c

How Durex Marketed Condoms Without Saying “Condom” 🔥 Selling condoms in India? Taboo. Tricky. But Durex? They didn’t care. They turned awkward into art. Instead of ads like “Buy our condoms,” they dropped fire tweets like: “Suddenly everyone w

Quick commerce unicorn Zepto recorded a 120% surge in revenue in FY24, growing from 2,026 crore in FY23 to ₹4,455 crore. This growth is driven by a shift in consumer preferences, with more customers opting for 10-minute deliveries over traditional e-

Data Minimalism in 2025: Privacy-First Marketing & Ethical Analytics In today’s data-heavy world, brands are shifting to data minimalism—a privacy-first strategy that focuses on collecting only the essential data. With rising global regulations like

Iruga Bhai — {The Event Mindset Nobody Talks About} So many events and meetups happen around us at local hubs, expos, and international gatherings. People show up for entertainment, learning or networking, or just to explore. But here’s the thi

Idea For You Implement Now “ Frozen Dal Chawal and Rajma chawal “ So guys, according to my research, Dal Chawal and Rajma Chawal are among the most consumed dishes in India. Around 70% of the population consumes Dal Chawal daily. Based on my analy

"Welcome to India, where the only thing more complicated than figuring out who’s paying for the next round is understanding liquor regulations." Let's have a look at the key insights of Indian Liquor Industry. Opportunities: 1. Craft Spirits & Pr

Idea For You Implement Now — “ Healthy Powder Juice and Shake for gen Z ” So, guys, according to my research in India, Gen-Z's population is rapidly growing and adopting many new things. They always try to find healthy, convenient, and affordable d

Meet the man who started with Rs 13,000 and built an 8000 CR Ice Cream brand. 1. RG Chandramogan was born near the firecracker town of Sivakasi. Although known for matchboxes, his life was in darkness. His father could not run a small provisional s