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Durex Candoms vs The Rest Marketing campaign Jumping into Medial's Trending Topic This Clever campaign titled 'Happy Father's day' was published in June 2010 by Durex(a Condom Brand). Durex cleverly warned everybody who bought the competition’s c

How Durex Marketed Condoms Without Saying “Condom” 🔥 Selling condoms in India? Taboo. Tricky. But Durex? They didn’t care. They turned awkward into art. Instead of ads like “Buy our condoms,” they dropped fire tweets like: “Suddenly everyone w

Hey there! Here is a quick summary of mistakes made by comapines that didn't allow them to stay in out market! The Indian market is a huge opportunity, but it's also incredibly challenging due to the diverse population and the difficulty of adoption

Idea For You Implement Now “ Frozen Dal Chawal and Rajma chawal “ So guys, according to my research, Dal Chawal and Rajma Chawal are among the most consumed dishes in India. Around 70% of the population consumes Dal Chawal daily. Based on my analy

"Welcome to India, where the only thing more complicated than figuring out who’s paying for the next round is understanding liquor regulations." Let's have a look at the key insights of Indian Liquor Industry. Opportunities: 1. Craft Spirits & Pr

🧠 The Anchoring Effect: Why First Impressions Control Everything Everyone's trying to go viral. Let's talk about why your first 3 seconds matter more than your last 30. The Anchoring Problem In 1974, psychologists Kahneman and Tversky discovered s

Meet the man who started with Rs 13,000 and built an 8000 CR Ice Cream brand. 1. RG Chandramogan was born near the firecracker town of Sivakasi. Although known for matchboxes, his life was in darkness. His father could not run a small provisional s

Idea For You Implement Now — “ Healthy Powder Juice and Shake for gen Z ” So, guys, according to my research in India, Gen-Z's population is rapidly growing and adopting many new things. They always try to find healthy, convenient, and affordable d

Is India in an Innovation Drought? India’s startup ecosystem has become a global force, fueled by entrepreneurial energy, increasing valuations, and international attention. But beyond the optimism, challenges remain. To sustain its momentum, India