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Power of marketing !!! In 1968, India launched its first condom to control the rising population. It FAILED as nobody wanted to bring a piece of rubber to their bedroom. But a shift in marketing has now made condoms a $508 million industry.

Anonymous

Anonymous 1

Stealth • 7m

It’s still surprising how In a country of 1.4bn people the market is JUST $508 mn dollars.

2 replies2 likes
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