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Nawal

Entrepreneur | Build... • 2m

How Durex Marketed Condoms Without Saying “Condom” 🔥 Selling condoms in India? Taboo. Tricky. But Durex? They didn’t care. They turned awkward into art. Instead of ads like “Buy our condoms,” they dropped fire tweets like: “Suddenly everyone wants to be tested. Stay safe.” (during COVID test season) Or this banger on election day: “This election, choose the safest option.” No product shots. No pricing. Just smart, timely, savage AF one-liners. People shared. Laughed. Engaged. Marketing budget? Probably the cost of a copywriter and a meme intern. The result? Durex became the most talked-about brand in its category—without even mentioning its category. The takeaway? If your product is awkward, taboo, or invisible— Make your voice loud, clever, and hilarious. Because in the chaos of India, the brand that speaks the culture wins.

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