Back

Nawal

Entrepreneur | Build... • 3m

How Durex Marketed Condoms Without Saying ā€œCondomā€ šŸ”„ Selling condoms in India? Taboo. Tricky. But Durex? They didn’t care. They turned awkward into art. Instead of ads like ā€œBuy our condoms,ā€ they dropped fire tweets like: ā€œSuddenly everyone wants to be tested. Stay safe.ā€ (during COVID test season) Or this banger on election day: ā€œThis election, choose the safest option.ā€ No product shots. No pricing. Just smart, timely, savage AF one-liners. People shared. Laughed. Engaged. Marketing budget? Probably the cost of a copywriter and a meme intern. The result? Durex became the most talked-about brand in its category—without even mentioning its category. The takeaway? If your product is awkward, taboo, or invisible— Make your voice loud, clever, and hilarious. Because in the chaos of India, the brand that speaks the culture wins.

6 Replies
1
16
Replies (6)

More like this

Recommendations from Medial

Image Description
Image Description

Jaswanth Jegan

Founder-Hexpertify.c... • 1y

Durex Candoms vs The Rest Marketing campaign Jumping into Medial's Trending Topic This Clever campaign titled 'Happy Father's day' was published in June 2010 by Durex(a Condom Brand). Durex cleverly warned everybody who bought the competition’s c

See More
36 Replies
1
10
Image Description
Image Description

Vishu Bheda

AI did the magic • 1y

Power of marketing !!! In 1968, India launched its first condom to control the rising population. It FAILED as nobody wanted to bring a piece of rubber to their bedroom. But a shift in marketing has now made condoms a $508 million industry.

18 Replies
1
14
Image Description
Image Description

Bharath Varma

 • 

Google • 1y

why flavored condoms even exist !! While not unpleasant to everyone, some people find the natural latex smell of condoms to be a turn-off during oral sex. Flavored condoms aim to mask this latex taste and smell with more enjoyable flavors like choco

See More
12 Replies
9
Image Description

Jaswanth Jegan

Founder-Hexpertify.c... • 1y

The Reason for strong uptrend seen in FMCG stocks in yesterday’s election uncertainty and today’s session is because People consider that FMCG is only SAFEST sector to park their funds in those uncertainty because Consumers put less thought into pu

See More
3 Replies
4
Image Description

Quicklance

Smart,fastest freela... • 1m

Do you need the best fastest,safest and fully secure your payment with minimum commission type freelancing app they can feel the better experience than Other app like Fiverr,urbanclap,upwork and etc.

Reply
1
1

Mihir Myatra

Thinker? • 11d

Are there any start ups in the clothing category? If yes, what innovation are they having, and how is it going for them ?

Reply
1

Vishu Bheda

AI did the magic • 1y

If you focus on Economy, you will prosper. If you focus on Politics, politicians will prosper. Smart people will focus on Economy 1824 days, on the day of election, they will focus on Politics.

Reply
4
Image Description
Image Description

Nawal

Entrepreneur | Build... • 3m

This startup put condoms in pizza boxes. Sales? Shot through the roof šŸ”„ In 2021, a small D2C sexual wellness brand called Bold Care had a crazy idea. They weren’t getting much traction. Too much competition. Too much sharam around the product. S

See More
12 Replies
6
22
Image Description
Image Description

Vishu Bheda

 • 

Medial • 10m

This is the harsh reality. They might be born in India or Indian origin but they have given up Indian Citizenship long back and have adopted American Citizenship. Most of them are General Category. Brace yourself !

10 Replies
1
31

Download the medial app to read full posts, comements and news.