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Nawal

Entrepreneur | Build...ย โ€ขย 7m

How Durex Marketed Condoms Without Saying โ€œCondomโ€ ๐Ÿ”ฅ Selling condoms in India? Taboo. Tricky. But Durex? They didnโ€™t care. They turned awkward into art. Instead of ads like โ€œBuy our condoms,โ€ they dropped fire tweets like: โ€œSuddenly everyone wants to be tested. Stay safe.โ€ (during COVID test season) Or this banger on election day: โ€œThis election, choose the safest option.โ€ No product shots. No pricing. Just smart, timely, savage AF one-liners. People shared. Laughed. Engaged. Marketing budget? Probably the cost of a copywriter and a meme intern. The result? Durex became the most talked-about brand in its categoryโ€”without even mentioning its category. The takeaway? If your product is awkward, taboo, or invisibleโ€” Make your voice loud, clever, and hilarious. Because in the chaos of India, the brand that speaks the culture wins.

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