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How Durex Marketed Condoms Without Saying āCondomā š„ Selling condoms in India? Taboo. Tricky. But Durex? They didnāt care. They turned awkward into art. Instead of ads like āBuy our condoms,ā they dropped fire tweets like: āSuddenly everyone wants to be tested. Stay safe.ā (during COVID test season) Or this banger on election day: āThis election, choose the safest option.ā No product shots. No pricing. Just smart, timely, savage AF one-liners. People shared. Laughed. Engaged. Marketing budget? Probably the cost of a copywriter and a meme intern. The result? Durex became the most talked-about brand in its categoryāwithout even mentioning its category. The takeaway? If your product is awkward, taboo, or invisibleā Make your voice loud, clever, and hilarious. Because in the chaos of India, the brand that speaks the culture wins.
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Durex Candoms vs The Rest Marketing campaign Jumping into Medial's Trending Topic This Clever campaign titled 'Happy Father's day' was published in June 2010 by Durex(a Condom Brand). Durex cleverly warned everybody who bought the competitionās c
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Okay, I'll also jump onto the trend and tell you guys an Indian story about condom business- Hear me out, India is the largest manufacturer of condom and the first ever condom was made from sheep's intestine and in India and in many west countries b
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why flavored condoms even exist !! While not unpleasant to everyone, some people find the natural latex smell of condoms to be a turn-off during oral sex. Flavored condoms aim to mask this latex taste and smell with more enjoyable flavors like choco
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The Reason for strong uptrend seen in FMCG stocks in yesterdayās election uncertainty and todayās session is because People consider that FMCG is only SAFEST sector to park their funds in those uncertainty because Consumers put less thought into pu
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This startup put condoms in pizza boxes. Sales? Shot through the roof š„ In 2021, a small D2C sexual wellness brand called Bold Care had a crazy idea. They werenāt getting much traction. Too much competition. Too much sharam around the product. S
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