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How Durex Marketed Condoms Without Saying “Condom” 🔥 Selling condoms in India? Taboo. Tricky. But Durex? They didn’t care. They turned awkward into art. Instead of ads like “Buy our condoms,” they dropped fire tweets like: “Suddenly everyone wants to be tested. Stay safe.” (during COVID test season) Or this banger on election day: “This election, choose the safest option.” No product shots. No pricing. Just smart, timely, savage AF one-liners. People shared. Laughed. Engaged. Marketing budget? Probably the cost of a copywriter and a meme intern. The result? Durex became the most talked-about brand in its category—without even mentioning its category. The takeaway? If your product is awkward, taboo, or invisible— Make your voice loud, clever, and hilarious. Because in the chaos of India, the brand that speaks the culture wins.
Founder-Hexpertify.c... • 1y
Durex Candoms vs The Rest Marketing campaign Jumping into Medial's Trending Topic This Clever campaign titled 'Happy Father's day' was published in June 2010 by Durex(a Condom Brand). Durex cleverly warned everybody who bought the competition’s c
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Okay, I'll also jump onto the trend and tell you guys an Indian story about condom business- Hear me out, India is the largest manufacturer of condom and the first ever condom was made from sheep's intestine and in India and in many west countries b
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The Reason for strong uptrend seen in FMCG stocks in yesterday’s election uncertainty and today’s session is because People consider that FMCG is only SAFEST sector to park their funds in those uncertainty because Consumers put less thought into pu
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This startup put condoms in pizza boxes. Sales? Shot through the roof 🔥 In 2021, a small D2C sexual wellness brand called Bold Care had a crazy idea. They weren’t getting much traction. Too much competition. Too much sharam around the product. S
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