How Durex Marketed Condoms Without Saying โCondomโ ๐ฅ Selling condoms in India? Taboo. Tricky. But Durex? They didnโt care. They turned awkward into art. Instead of ads like โBuy our condoms,โ they dropped fire tweets like: โSuddenly everyone wants to be tested. Stay safe.โ (during COVID test season) Or this banger on election day: โThis election, choose the safest option.โ No product shots. No pricing. Just smart, timely, savage AF one-liners. People shared. Laughed. Engaged. Marketing budget? Probably the cost of a copywriter and a meme intern. The result? Durex became the most talked-about brand in its categoryโwithout even mentioning its category. The takeaway? If your product is awkward, taboo, or invisibleโ Make your voice loud, clever, and hilarious. Because in the chaos of India, the brand that speaks the culture wins.
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