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Nawal

Entrepreneur | Build... • 1m

This startup put condoms in pizza boxes. Sales? Shot through the roof 🔥 In 2021, a small D2C sexual wellness brand called Bold Care had a crazy idea. They weren’t getting much traction. Too much competition. Too much sharam around the product. So what did they do? They partnered with a local pizza chain in Bangalore. And slipped free condoms into the delivery boxes. No message. No branding. Just a surprise — spicy toppings + safe nights. Customers were shocked. Instagram went mad. Everyone shared it. Sales jumped 37% in 10 days. Website traffic? Doubled. Here’s the secret: They didn’t “advertise.” They hijacked attention. No ads. No influencers. Just raw virality through real experiences. Founders, ask this: Where is your customer not expecting you to show up? That’s your weapon. Because in a world full of polite marketing… Weird wins. Unexpected gets remembered. Your product is boring? Make the marketing legendary..

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