Sales is treated like a shitty job globally—because it’s rarely treated as a real role. Most startups don’t even have a dedicated sales person. They assume anyone can pick up a phone and sell. Even when they hire, it’s like: “Here’s a guy from the road, here’s a phone book—go sell.” No process, no tools, no support. Sales isn’t guesswork. Different products need different strategies. Treat it like the science it is.
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