Sales is treated like a shitty job globallyâbecause itâs rarely treated as a real role. Most startups donât even have a dedicated sales person. They assume anyone can pick up a phone and sell. Even when they hire, itâs like: âHereâs a guy from the road, hereâs a phone bookâgo sell.â No process, no tools, no support. Sales isnât guesswork. Different products need different strategies. Treat it like the science it is.
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