Medina Jalal

Skills

Experiences

1. 

   Z Lane Marketing

   Dec 2023 - Current

   Brand & Business Development Manager

   My client’s e-commerce brand American Traveller achieved remarkable growth, generating significant sales on Amazon within its first year. This early success has instilled strong confidence in the brand’s potential, leading to the establishment of a dedicated team & a new office in Chennai. With these resources, we are now expanding our reach across India through multiple online marketplaces & our own website, while setting the stage for international expansion. ●Success was driven by:- Careful product selection based on market demand & competitor analysis. Competitive pricing strategies to attract buyers & win the Buy Box. High-quality product listings with optimized SEO content, compelling images& detailed descriptions. Proactive inventory management & reliable fulfillment, minimizing stockouts and ensuring customer satisfaction. Developed A+ Content with videos, comparison charts &rich images to boost product discoverability & conversion rates 》Expansion Planning to cover pan Indian: ●Omnichannel Approach :- After establishing a strong Amazon presence, we expanded to other leading marketplaces such as Flipkart, Myntra, and our own direct-to-consumer website, Social media & whatsapp. ●Team Building & Operational Excellence Establishing the Chennai Office:- The new Chennai office serves as a central hub for e-commerce operations, marketing &customer service. Built a multidisciplinary team with expertise in digital marketing, marketplace management, logistics& analytics. ●Training & Performance Management:- Provided ongoing training on e-commerce best practices, platform policies, & customer engagement. Implemented performance metrics & regular reviews to ensure team alignment with business goals. ●Scaling Brand Presence & Marketing Digital Marketing Initiatives: - Ran targeted ad campaigns on market place maximize visibility & sales. Developed a robust content calendar for social media, influencer collaborations, and email marketing to drive off-platform traffic. Used data-driven insights to refine marketing strategies &improve ROI. ●Brand Building Activities:- Consistently communicated the brand’s value proposition through storytelling, quality assurance& customer-centric policies. Participated in major online sales events & seasonal promotions to boost brand awareness & acquire new customers. ●Short-Term Goals (Next 12 Months):- Deepen penetration in the Indian market ●Medium-Term Goals (1-3 Years):- Invest in advanced analytics and automation to streamline operations and enhance customer experience. ●Long-Term Vision:- Establish the brand as a recognized leader in its category, both in India and globally.

Education

1. 

   NEBOSH

   Apr 2025 - Jan 2020

   International General Certificate in Occupational Health & safety

   Occupational Health & safety
2. 

   Mumbai University and IDOL News

   Aug 1999 - Apr 2003

   B.Com

   Commerce