Back
Siddharth K Nair
Thatmoonemojiguy 🌝 • 2m
How a pizza box helped save Domino’s in India🍕 In 2023, Domino’s was in hot water. Profits dropped by nearly 70%, inflation was squeezing margins, and customers were losing interest. The solution? A surprisingly simple one: rethink the box. They switched from colorful, branded packaging to plain cardboard for dine-in. No lid, just the base. That small move saved about 0.6 cents per box a huge deal when you're serving millions. But that was just the start. They rolled out a full rebrand new uniforms, revamped dine-in spaces, sharper digital storytelling, and redesigned boxes featuring moments from everyday Indian life. The new packaging wasn’t just cost-effective. It was sustainable too. They upped recycled content to 70% and educated customers that even greasy boxes can be recycled. It worked. The brand got leaner, greener, and more relatable reigniting love from customers and driving a turnaround. Sometimes, a cardboard box isn’t just packaging. It’s strategy. Design smart. Think deep. Even small changes can shift the course of a brand. 🌝👑
More like this
Recommendations from Medial
sridhar sarma
Social Entrepenuer • 5m
I am looking to start poly bottle shredding units so that at least we can reduce waste and as well used packaging cardboard boxes shredding and so on I am looking to give franchise also in different locations which were near to my working location. A
See More
Pillow Thought
All things tech • 16d
why the eco friendly packaging charge, I had ordered food for dine in, as you can see they've served in normal paper plate, sort of thing. just wonder taking 5 ruppe on every order just for the plate is awful. the best eco friendly packaging for d
See More
Rishu Pandey
"Grace in every fram... • 1m
People love giving and receiving gifts that feel personal and meaningful. A Personalized Gift Box Service offers customized gift boxes for birthdays, festivals, anniversaries, or corporate events. The twist is—you make small, creative gift boxes at h
See More
Anonymous
Hey I am on Medial • 6m
just imagine today between 9.am till 11 am in a city of mumbai in cooperative housing societies sweet box are given after flag hoisting is done to whomsoever who attends the function Imagine a small sweet box which contains samosa with red chutney,t
See More
mukesh kulshrestha
Hey I am on Medial • 8m
Personalized Eco-Friendly Gifting Platform Overview: A platform offering customized, eco-friendly gifts for personal and corporate events. The focus is on sustainable materials, creative packaging, and personalization through designs, engraving, or
See More
Swapnil Padte
Supply chain| Entrep... • 5m
Every online order comes with packaging—most of which ends up as waste. What if that packaging was reusable, reducing costs for brands and benefiting the environment? I am currently working on a business that offers a Service model, replacing single
See More
calapatapu Balaji
Hey I am on Medial • 11m
_Idea:_ Eco-Friendly Packaging Business _Description:_ Design and manufacture sustainable packaging solutions using biodegradable materials, such as plant-based plastics, paper, and cardboard. _Market:_ ₹500 crores (2022), growing at 18.1% CAGR to
See More
Download the medial app to read full posts, comements and news.