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Apple spent millions designing their packaging. Other Tech Giants laughed at them. But this "dumb" decision is now studied in Marketing classes all over the world. Here's how and why they did it: In 1997, Steve Jobs returned to a struggling Apple with a bold vision. The product experience begins before you open it. He believed packaging wasnโt just a boxโit was the first chapter of the productโs story. Jony Ive, already at Apple, became Senior VP of Design under Jobs. Together, they obsessed over details: flawless edges, premium materials, and a layered unboxing experience. They spent weeks testing papers, textures, and opening mechanisms. The result? Unboxing became iconic. People started selling Apple boxes, and unboxing videos went viral. Jobsโ lesson was clear: every detail matters. Even the smallest touchpoint can build emotional bonds. Your product isnโt just what you sellโitโs the entire experience you create.
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"Apple was 90 Days away from Bankruptcy" Bankruptcy to Billions #5 Steve Jobs Returns To Save Apple Steve Jobs was fired from Apple in 1985 due to a power struggle with CEO John Sculley.The board of directors sided with Sculley,Fired Jobs of his ma
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The year is 1997. Apple is just 90 days from bankruptcy. Enter Steve Jobs. With ONE move no-one saw coming, he brings Apple back to life. Apple stock explodes 7,000% over the next 14 years. Here's the story: Let's rewind to 1985: Steve Jobs, App
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Everyone thought Steve Jobs was insane in 2001... When he opened brick-and-mortar stores. Other tech companies had JUST closed 100s of branches. Dell was making BILLIONS selling PCs online. But Jobs saw something no one else did... The story behi
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Apple funded its own enemy they removed the headphone jack โ AirPods became a $100B product โ AirPods use chips made by Broadcom which makes 20% of its revenue from Apple โ Broadcom just bought VMware โ VMware powers cloud infrastructureโฆ including
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The most underrated CEO in the world: Tim Cook. Steve Jobs built Apple to $350 billion. Tim Cook took over in 2011 and grew it to over $3.4 trillion in just 12 years. Hereโs how he turned Apple into the most successful company in the world: Whe
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Here are some key points from Steve Jobs' 2005 Stanford Commencement Address: CONNECTING THE DOTS: Jobs emphasizes that it's impossible to connect the dots looking forward. You have to trust that things will work out in the end, even if it doesn'
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In 1974, Steve Jobs came to India in search for enlightenment. 7 months later, he returned with a philosophy that would later build Apple into a $1 trillion empire. Hereโs the philosophy: At 19, Jobs was feeling lost after dropping out of college.
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In 1985, after being ousted from Apple, Steve Jobs founded NeXT Computers, aiming to revolutionize education and business computing. In 1988, he unveiled the NeXT Computer, known for its sleek design and innovative NeXTSTEP operating system. Despite
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๐ DAILY BOOK SUMMARIES ๐ ๐ DIRECT FREE E-BOOK DOWNLOAD LINK AVAILABLE โ https://drive.google.com/file/d/1-4VSs--neh-JHPaz2dnToqsn8mi3XMYu/view?usp=drivesdk ๐ฅ Steve Jobs ๐ฅ ๐ 20 Lessons From ๐ โจ Walter Isaacson โจ 1. Adoption and Early
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