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Apple spent millions designing their packaging. Other Tech Giants laughed at them. But this "dumb" decision is now studied in Marketing classes all over the world. Here's how and why they did it: In 1997, Steve Jobs returned to a struggling Apple

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Anonymous

Anonymous 5

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I think their core motto was experience is everything and it shows in every aspect of their products journey, from buying, unboxing to using

1 replies3 likes
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