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Mr Z

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Medial • 2h

In 1974, Steve Jobs came to India in search for enlightenment. 7 months later, he returned with a philosophy that would later build Apple into a $1 trillion empire. Here’s the philosophy: At 19, Jobs was feeling lost after dropping out of college. So he headed to Delhi, hoping to discover his life's purpose. 1. In india, he understands concept of "prajna", or transcendent wisdom. It's about trusting your gut over pure logic. Jobs words "The people in the Indian countryside don't use their intellect like we do. They use their intuition... more powerful than intellect" This became his signature approach - making decisions based on instinct. 2. Living among Indian villagers, something else caught his attention: Their ability to find joy in simplicity. This later became Apple's philosophy: "Simplicity is the ultimate sophistication. When Jobs returned to rescue Apple in '97, he: • Fired 4100 people • Cut 70% of products No clutter, only focus & clarity.

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