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Niket Raj Dwivedi

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Medial • 9m

Spirituality a Sham? The story of Steve Jobs’ visit to India. (The Startup Nugget Series-Story 2-The Steve Jobs’ India visit story) Long before Apple brought forth the smartphone revolution and went on to become the world’s most valuable company, its legendary founder, Steve Jobs had a life changing experience in India in the 70s. In many ways, both the country and the famous entrepreneur were in their infancy; the former finding its footing on the world map a couple of decades post independence and the latter on a journey to find enlightenment. While enlightenment may have eluded the great and mercurial man, the journey played a pivotal role in him becoming the man that he did. After arriving in India, Jobs realised that he had underestimated the poverty in the country, making his journey more arduous that he could have thought, but it was his time with Neem Karoli Baba, famously known as the reincarnation of the monkey God Hanuman among his followers, that gave Jobs perspective. During his time in the country, Jobs adopted a minimalist lifestyle, embracing simplicity in both material possessions and daily routines. This would later manifest in his design philosophy at Apple, where he aimed to create products that were not just functional but ones that people would love to use over and over again. The fusion of technology and artistry became a hallmark of Apple's success. In his biography of the man, Walter Isaacson quotes Jobs as saying, “"Coming back to America was, for me, much more of a cultural shock than going to India. The people in the Indian countryside don’t use their intellect like we do, they use their intuition instead, and their intuition is far more developed than in the rest of the world. Intuition is a very powerful thing, more powerful than intellect, in my opinion.”

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