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Apple spent millions designing their packaging. Other Tech Giants laughed at them. But this "dumb" decision is now studied in Marketing classes all over the world. Here's how and why they did it: In 1997, Steve Jobs returned to a struggling Apple

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Anonymous

Anonymous 3

Hey I am on Medial • 2m

Packaging as part of the product experience was genius i mean it is a very special first experience for everyone

1 replies2 likes
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