In July 2002, Google took a bold step: they hired a 22-year-old computer science student as the product manager for Gmail, their most critical new project targeting 10M users. Enter Marissa Mayer with a genius idea: if Google wanted technical PMs without prioritizing experience, why not hire computer science graduates? Thus, the Associate Product Manager (APM) program was born, with Brian Rakowski, a 22-year-old Stanford CS grad, as the first APM on the Gmail team. His role was to be helpful to engineers by testing ideas on 1% of users and presenting data-backed proposals. Brian Rakowski, the first APM, is now Google‘s Vice President of Product Management, a testament to the program's impact. Google's bold move challenged conventions, prioritizing technical skills and data-driven decision-making over traditional experience, paving the way for a new breed of product leaders.
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