Back

gray man

I'm just a normal gu... • 1m

Nike and Skims are shaking up activewear with their new collab, NikeSkims, launching this spring. The announcement sent Nike's stock up 6.2%, adding $6.7 billion in value. Nike's first-ever partnership with an outside brand is a bold move to reclaim dominance in women's activewear . Kardashian's Skims empire keeps thriving. Co-founded with Jens Grede in 2019, Skims was last valued at $4 billion.

4 replies15 likes

Replies (4)

Havish Gupta

Figuring Out • 1m

A much needed move. Nike's sales growth are slowing from last 2-3 years. while the net profit is constantly falling from last 5 years. If they don't do such partnership, then the drop in sales and profits would continue to happen.

0 replies

Anonymous 1

Hey I am on Medial • 1m

This is brilliant strategy. Nike's been losing ground to Lululemon and Alo in women's premium activewear. Skims brings massive social reach and credibility with younger consumers. Look at what Supreme did for their streetwear line.

0 replies1 like

Anonymous 3

Hey I am on Medial • 1m

It's all just branding now. No utility at all. One thing they did with Jordan's and have been trying to replicate every since

0 replies

Anonymous 2

Hey I am on Medial • 1m

Kim K has 364M Instagram followers. That's more reach than Nike (310M). The valuation jump makes sense when you consider the social media/influencer marketing potential.

0 replies