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Nike and Skims are shaking up activewear with their new collab, NikeSkims, launching this spring. The announcement sent Nike's stock up 6.2%, adding $6.7 billion in value. Nike's first-ever partnership with an outside brand is a bold move to reclaim

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Anonymous

Anonymous 2

Hey I am on Medial • 3m

Kim K has 364M Instagram followers. That's more reach than Nike (310M). The valuation jump makes sense when you consider the social media/influencer marketing potential.

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