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Nike and Skims are shaking up activewear with their new collab, NikeSkims, launching this spring. The announcement sent Nike's stock up 6.2%, adding $6.7 billion in value. Nike's first-ever partnership with an outside brand is a bold move to reclaim

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Anonymous

Anonymous 1

Hey I am on Medial • 1m

This is brilliant strategy. Nike's been losing ground to Lululemon and Alo in women's premium activewear. Skims brings massive social reach and credibility with younger consumers. Look at what Supreme did for their streetwear line.

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