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Nike and Skims are shaking up activewear with their new collab, NikeSkims, launching this spring. The announcement sent Nike's stock up 6.2%, adding $6.7 billion in value. Nike's first-ever partnership with an outside brand is a bold move to reclaim

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Havish Gupta

Figuring Out • 1m

A much needed move. Nike's sales growth are slowing from last 2-3 years. while the net profit is constantly falling from last 5 years. If they don't do such partnership, then the drop in sales and profits would continue to happen.

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Nike and Skims are shaking up activewear with their new collab, NikeSkims, launching this spring. The announcement sent Nike's stock up 6.2%, adding $6.7 billion in value. Nike's first-ever partnership with an outside brand is a bold move to reclaim

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