Where Businesses Con... • 2m
Apple sells → Trends, not phones. Ferrari sells → Status, not cars. Nike sells → Motivation, not shoes. Disney sells → Memories, not movies. Amazon sells → Convenience, not products. McDonald’s sells → Happiness, not burgers. Sell the emotion and not the service.
Business enthusiasti... • 1m
“Feelings Sell: How Emotional Branding Builds Unbreakable Customer Bonds” Emotional branding it is a powerful tool across all industries. Take Coca-Cola, for example. It doesn’t advertise soda—it sells happiness, togetherness, and celebration. Fro
See MoreLifelong Learner • 1y
"McDonald’s Scent-sational Marketing" McDonald’s is innovating in advertising with a game-changing strategy in the Netherlands, using billboards that emit the scent of their famous french fries and burgers. These aren’t ordinary billboards; they st
See MoreThatmoonemojiguy 🌝 • 2m
Selling Cheap, Earning Big: McDonald’s Secret Formula for a $200 Billion Fortune At first glance, McDonald’s seems like a fast-food chain selling ₹40 burgers at razor-thin margins. But behind the counter lies a far smarter play that built a $200 bil
See More"Just figuring out w... • 13d
The First Emotional Brands Before branding was about feelings… it was about features. But in the early 1900s, some brands flipped the script. Coca-Cola stopped selling “refreshment.” They sold happiness in a bottle. Hallmark didn’t just sell card
See MoreHey I am on Medial • 11m
If shoes clothes etc can have their own brand store, why are daily consumables always sold in a super market format competing with each other and the store owned brands? How about building a brand that sells all necessary daily consumables under its
See MoreMy mind to me a king... • 5m
Inspiring Ads by Clothing Brands: Mastering Emotion & Influence Great clothing ads don’t just sell fabric—they sell identity, aspiration, and belonging. The best brands understand this, turning simple campaigns into cultural moments. 1. Nike – “You
See MoreDirector & CEO @ Exc... • 1m
Brand ≠ Revenue | Revenue ≠ Brand Nike didn’t become Nike because it sold shoes. It became Nike because it created meaning. But here’s the trap: building a brand doesn’t guarantee revenue—and having revenue doesn’t mean you have a brand. 📊 Accordi
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Neosapien • 12d
So, it was my birthday on the 10th July. Few friends came over, and generally during such meet-ups all my memories would have got lost except for a few videos and pics. It used to be polaroids, then smartphone videos gave us more context. But now,
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