If shoes clothes etc can have their own brand store, why are daily consumables always sold in a super market format competing with each other and the store owned brands? How about building a brand that sells all necessary daily consumables under its own brands only just like we see nike shops selling tshirts. Placing these shops in middle to lower gentry places so they can enjoy the lower prices as no money will be spent on branding, advertising and other expenses but only on packaging, product and transport?
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