Selling Cheap, Earning Big: McDonaldโs Secret Formula for a $200 Billion Fortune At first glance, McDonaldโs seems like a fast-food chain selling โน40 burgers at razor-thin margins. But behind the counter lies a far smarter play that built a $200 billion+ global empire. The real secret? Selling cheap, but earning big through real estate and franchising McDonaldโs owns prime real estate worldwide and leases it to franchisees, earning steady, often above-market rent. In addition, franchisees pay royalties (around 4โ5% of sales) for using the McDonaldโs brand and systems. This means McDonaldโs earns whether or not a burger is sold The low-cost food? Itโs just the entry point. High-margin items like fries, drinks, and combos generate real profit. With over 90% of stores franchised, McDonaldโs avoids most operational headaches while enjoying consistent, scalable income Itโs not just about selling burgersโitโs about owning the land, renting the brand and mastering the math of volume ๐๐
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