Back
Vishu Bheda
ย โขย
Medialย โขย 8m
In 1954, Ray Kroc betrayed the McDonald brothers. He took their burger stand and built a $200B empire through greed and deception. Hereโs how it all went down... McDonaldโs started as a small drive-in restaurant, but the McDonald brothers had a genius idea that changed everything. They introduced the Speedee Service System, which made fast food faster and more efficient: A limited menu (just burgers, fries, and drinks) for quick preparation. Disposable packaging for convenience and speed. A custom kitchen layout for smooth workflow. Ray Kroc, a struggling milkshake machine salesman, saw McDonaldโs as a huge opportunity. He believed it could be a franchise goldmine. To make it happen, he mortgaged his home and convinced the brothers to expand under his leadership. Kroc introduced strict rules to maintain quality, recruited passionate franchisees, and focused on a brilliant real estate strategy, which made McDonaldโs unstoppable. But things turned ruthless. When the brothers resisted some changes, Kroc pushed them out. He bought the brand for $2.7M with a promise of 1% annual royaltiesโa deal he never honored. That handshake cost the brothers nearly $200M per year. Kroc even opened a McDonaldโs near their original store, forcing them to rename it. The lesson? Innovate, expand wisely, and always protect your interests with written agreements. McDonaldโs story is both inspiring and a warning about business battles.
Replies (3)
More like this
Recommendations from Medial
SHIV DIXIT
CHAIRMAN - BITEX IND...ย โขย 11m
๐ DAILY BOOK SUMMARIES ๐ ๐ DIRECT FREE E-BOOK DOWNLOAD LINK AVAILABLE โ https://drive.google.com/file/d/1zevdhKI4kSkk3m1afDqi2GkXl6LrY5O0/view?usp=drivesdk ๐ฅ Grinding it out : Making of McD ๐ฅ ๐ 16 Lessons From ๐ โจ Ray Kroc โจ 1. Early Ca
See More
Ashutosh Mishra
Chartered Accountantย โขย 1y
Every big business today was startup one time. And whenever we talk about fast food, McDonaldโs will always be on the list. On 15 April, Mcdonalds day is celebrated, as on the same date in 1955, Ray Kroc opened the 1st franchise store in Illinios. R
See More
Siddharth K Nair
Thatmoonemojiguy ๐ย โขย 4m
Selling Cheap, Earning Big: McDonaldโs Secret Formula for a $200 Billion Fortune At first glance, McDonaldโs seems like a fast-food chain selling โน40 burgers at razor-thin margins. But behind the counter lies a far smarter play that built a $200 bil
See More
Amit Mundkar
Gen AI, Cybersecurit...ย โขย 1y
The AI Legends #75 Days Day 27: Ray Kurzweil Kurzweil has become one of the most influential figures in the field of artificial intelligence (AI) and futurism. History: Ray Kurzweil was born on 1948, in New York. Kurzweil attended MIT, where he stud
See More
Vishu Bheda
ย โขย
Medialย โขย 3m
๐๐ฝ๐ฝ๐น๐ฒโ๐ ๐ฏ๐ฟ๐ฒ๐ฎ๐ธ๐๐ต๐ฟ๐ผ๐๐ด๐ต ๐บ๐ผ๐บ๐ฒ๐ป๐๐: โข ๐๐๐๐: Apple introduced the iMac โข ๐๐๐๐: Apple introduced the iPod โข ๐๐๐๐: Apple introduced the iPhone โข ๐๐๐๐: Apple introduced the App Store โข ๐๐๐๐: Apple introduced t
See More
SANJEEV PUNJ
Arise,awake and stop...ย โขย 4d
"Pandit Dacoit Benimadhab Ray: The Scholar Who Turned Slayer" In the 18th century, the Rajshahi kingdom of Bengal trembled under the fury of Pandit Benimadhab Ray, a Brahmin dacoit turned avenger. Born in Tarash, amidst the wetlands of Chalan Beel,
See More
vishakha Jangir
ย โขย
Set2Scoreย โขย 8m
List of brands merged or acquired by Unilever !! Unilever acquired many brands strategically to increase its competitive edge, market share, growth and profitability. Some of the brands are : โณ Knorr (2000, acquired with Bestfoods) โณ Hellmannโs (
See More
Pranjal
Helping brands scale...ย โขย 8m
How do you turn your biggest competitor into your best marketing tool? Burger King nailed it with The Whopper Detour Campaign, using McDonaldโs locations as the centerpiece of their bold strategy. Letโs dive in๐ Burger King faced two major goals:
See More
Download the medial app to read full posts, comements and news.