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Set2Score • 1y
List of brands merged or acquired by Unilever !! Unilever acquired many brands strategically to increase its competitive edge, market share, growth and profitability. Some of the brands are : ↳ Knorr (2000, acquired with Bestfoods) ↳ Hellmann’s (2000, part of the Bestfoods acquisition) ↳ Lipton (merged early in the 20th century, partnership formalized in 1946) ↳ Ben & Jerry’s (2000, acquired) ↳ Magnum (1989, introduced by Unilever, integrated from Frisko origins) ↳ Dove (1957, launched by Lever Brothers, integrated into Unilever later) ↳ Lifebuoy (1894, historic Lever Brothers brand, merged into Unilever in 1929) ↳ Lux (1900, acquired via Lever Brothers) ↳ Sunsilk (1954, launched and acquired through expansions) ↳ Axe/Lynx (1983, launched by Unilever) ↳ Omo (1954, detergent brand launched by Unilever) ↳ Surf (1959, introduced by Unilever) If there is any popular brand that remains, please comment below. :)

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