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I'm just a normal gu... • 21d

Quick commerce major Zepto has launched a new data analytics tool, Atom, for consumer brands listed on the platform. In a video on X, Zepto cofounder and CEO Aadit Palicha said that the subscription-led offering will enable brands to gain deeper insights on behavioural data, “pincode-by-pincode market share data, and brand performance”.

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