Back
vishakha Jangir
ย โขย
Set2Scoreย โขย 2m
๐ญ๐ฒ๐ฝ๐๐ผ ๐๐๐ผ๐บ: Zepto Atom is a newly launched subscription-based analytics platform by Zepto, the Indian quick commerce company, co-founded by Aadit Palicha. Announced on May 14, 2025, and set to launch on May 16, 2025, Zepto Atom aims to provide consumer brands with advanced, real-time insights into their performance on Zepto's platform. Key Features of Zepto Atom : Hyperlocal Market Insights: Brands can access detailed, PIN-code-level data to analyze market share and performance in specific neighborhoods. This enables targeted strategies to improve sales in underperforming areas. Real-Time Metrics: The platform offers minute-by-minute updates on sales, customer impressions, and conversion rates, allowing brands to optimize advertising campaigns and product offerings dynamically. Zepto GPT: An integrated natural language processing assistant trained on Zepto's dataset. Brands can query Zepto GPT for strategic insights, such as growth opportunities in specific markets or consumer preferences among target demographics. Advanced Behavioral Data: Zepto Atom provides in-depth analytics on customer behavior, including repeat purchase rates, retention metrics, and visibility in search results, offering a comprehensive view of the customer journey. ----- This initiative represents Zepto's strategic move into the consumer analytics space, diversifying its offerings beyond quick commerce and positioning itself as a data solutions provider. Follow vishakha Jangir for more such insights.
Replies (2)
More like this
Recommendations from Medial
gray man
I'm just a normal gu...ย โขย 2m
Quick commerce major Zepto has launched a new data analytics tool, Atom, for consumer brands listed on the platform. In a video on X, Zepto cofounder and CEO Aadit Palicha said that the subscription-led offering will enable brands to gain deeper insi
See More
IncorpX
Your partner from St...ย โขย 2m
๐ Zepto Enters Consumer Analytics Space with Zepto Atom, A Game Changer for Brands Zepto, the rising star in Indiaโs quick-commerce scene, has just unveiled Zepto Atom, a paid, subscription-based analytics platform designed specifically for consume
See More
The Hustler
Become the 1%ย โขย 2m
"Zepto Goes from Groceries to Genius: Unleashes โAtomโ to Decode Your Shopping Soul!" Zepto entering the consumer analytics game with Zepto Atom? Now thatโs a plot twist in the quick-commerce saga! What was once just about zippy grocery deliveries i
See More
Aayush Gupta
Hey I am on Medialย โขย 6m
i was into media and productions industry doing creative campaigns and brand shoots for different jewellery and fashion & apparel brands. I am reasearching on delivering AI driven data analytics for brands to track the consumer data and insights base
See More
SHIV DIXIT
CHAIRMAN - BITEX IND...ย โขย 7m
๐ DAILY BOOK SUMMARIES ๐ ๐ DIRECT FREE E-BOOK DOWNLOAD LINK AVAILABLE โ https://drive.google.com/file/d/1LPXErYkL3cgFNqSipXDUf5qI-xY8K9m4/view?usp=drivesdk ๐ฅ Competing on Analytics ๐ฅ ๐ 20 Lessons ๐ โจ Thomas H. Davenport โจ 1. What is
See More
Mayank Kumar
Strategy & Product @...ย โขย 12m
How D2C brand use data to build deeper customer connections and skyrocket sales! Audience identification and segmentation enable tailored marketing, personalized experiences, and better customer retention. D2C brands like Glossier, Dollar Shave Club
See More
SHIV DIXIT
CHAIRMAN - BITEX IND...ย โขย 7m
๐ DAILY BOOK SUMMARIES ๐ ๐ DIRECT FREE E-BOOK DOWNLOAD LINK AVAILABLE โ https://drive.google.com/file/d/1HAXIXGDEvD1D7FEDfAseQBSm4gmVtk3x/view?usp=drivesdk ๐ฅ Data-Driven Marketing: The 15 Metrics ๐ฅ ๐ 20 Lessons ๐ โจ Mark Jeffery โจ 1.
See More
Download the medial app to read full posts, comements and news.