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vishakha Jangir
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Set2Score • 9h
𝗭𝗲𝗽𝘁𝗼 𝗔𝘁𝗼𝗺: Zepto Atom is a newly launched subscription-based analytics platform by Zepto, the Indian quick commerce company, co-founded by Aadit Palicha. Announced on May 14, 2025, and set to launch on May 16, 2025, Zepto Atom aims to provide consumer brands with advanced, real-time insights into their performance on Zepto's platform. Key Features of Zepto Atom : Hyperlocal Market Insights: Brands can access detailed, PIN-code-level data to analyze market share and performance in specific neighborhoods. This enables targeted strategies to improve sales in underperforming areas. Real-Time Metrics: The platform offers minute-by-minute updates on sales, customer impressions, and conversion rates, allowing brands to optimize advertising campaigns and product offerings dynamically. Zepto GPT: An integrated natural language processing assistant trained on Zepto's dataset. Brands can query Zepto GPT for strategic insights, such as growth opportunities in specific markets or consumer preferences among target demographics. Advanced Behavioral Data: Zepto Atom provides in-depth analytics on customer behavior, including repeat purchase rates, retention metrics, and visibility in search results, offering a comprehensive view of the customer journey. ----- This initiative represents Zepto's strategic move into the consumer analytics space, diversifying its offerings beyond quick commerce and positioning itself as a data solutions provider. Follow vishakha Jangir for more such insights.
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