🚀 Medial Secures Investment on Shark Tank India - Fueling the Future of Professional Social Networking. 🔥
Login

Back

Aarihant Aaryan

Prev- Founder & CEO ... • 1y

Hindustani Unilever used shampoo sachets to build Kissan ketchup to a billion-dollar business Because Hindustani Unilever managed to sell millions of kissan tomato ketchup just by using shampoo sachets insights In 1986 HUL, launched kissan ketchup in 500G glass bottle format and their sales were stagnated, they were facing intense competition and they had to grow fast That's when the HUL team got this insight from their shampoo sachets business that how Indians loved the convenience, waste reduction and portable consumer products In 1990 HUL launched Kissan Ketchup in pouches, significantly boosting its popularity in India. Today, pouches dominate the tomato ketchup market in India, accounting for a large portion of the total sales.

3 Replies
12
Replies (3)

More like this

Recommendations from Medial

Image Description
Image Description

yasin shaik

I am ane engineering... • 1m

yesterday ,I got a business idea we can see , now a days people are mostly buying the hair shampoo sachets...bcz they are affordable, easy to carry ,easy to store etc. so i am thinking that not only hair shampoo sachets we can sell the body wash or

See More
8 Replies
9
Image Description
Image Description

vishakha Jangir

 • 

Set2Score • 6m

List of brands merged or acquired by Unilever !! Unilever acquired many brands strategically to increase its competitive edge, market share, growth and profitability. Some of the brands are : ↳ Knorr (2000, acquired with Bestfoods) ↳ Hellmann’s (

See More
5 Replies
2
18

Kanhaiya Bharti

Learning Sales || Gr... • 6m

Great marketing by Veeba ketchup with this one tagline - "Mehnat ka phal Veeba hota hai. 1. Replaced "Meetha" with "Veeba" sending message about the sweetness of the ketchup. 2. Phal represents the organic, natural tomato used in making. 3. It is an

See More
Reply
3
Image Description
Image Description

Sanskar

Keen Learner and Exp... • 8m

The insane $7 trillion empire of Unilever Ltd The story starts with "Lever brothers" in 1885, England In their initial days Lever brothers manufactured a Soap named "Sunlight" which quickly grew in popularity in England and it's neighbouring countr

See More
7 Replies
26
50
Image Description
Image Description

Muhammed Muthasir

||Explorer|| • 7m

🌟 Exploring Hindustan Unilever Limited (HUL): A Giant in FMCG 🌟 Hindustan Unilever Limited (HUL) has been a cornerstone of India's fast-moving consumer goods (FMCG) sector since 1933. With a vast portfolio spanning foods, beverages, cleaning agent

See More
9 Replies
2
12

gray man

I'm just a normal gu... • 2m

Hindustan Unilever Ltd (HUL), a leading player in the FMCG sector, has announced the completion of its acquisition of a 90.5% stake in Uprising Science Private Ltd, the parent company of D2C personal care brand Minimalist. According to a regulatory

See More
Reply
5
Image Description

vishakha Jangir

 • 

Set2Score • 3m

𝗛𝗼𝘄 𝗸𝗲𝘁𝗰𝗵𝘂𝗽 𝗶𝘀 𝗶𝗻𝘃𝗲𝗻𝘁𝗲𝗱? Ketchup originated from a fermented fish sauce in China (kôe-chiap) around the 17th century. British sailors brought it to Europe, where it evolved into mushroom or walnut-based sauces. In the early 19t

See More
1 Reply
1
5

The next billionaire

Unfiltered and real ... • 6m

quick math on minimalist outcome: - raised $2M seed from peak (assuming 20 - 25% dilution) - raised $15M series a from peak + unilever ventures at a $76M val. - in talks to be acquired by HUL for $350M - founders to make $217M - seed investors get $6

See More
Reply
2
10
Image Description

Sahil Bagwan

 • 

MDFC Financiers Private Limited • 1m

💰 How Does HUL Make Money? Hindustan Unilever (HUL) is one of India’s largest and most trusted FMCG companies. From soaps and shampoos to tea and detergents — it’s a brand you interact with every single day. But have you ever wondered how HUL a

See More
2 Replies
5

Download the medial app to read full posts, comements and news.