Prev- Founder & CEO ... • 1y
Hindustani Unilever used shampoo sachets to build Kissan ketchup to a billion-dollar business Because Hindustani Unilever managed to sell millions of kissan tomato ketchup just by using shampoo sachets insights In 1986 HUL, launched kissan ketchup in 500G glass bottle format and their sales were stagnated, they were facing intense competition and they had to grow fast That's when the HUL team got this insight from their shampoo sachets business that how Indians loved the convenience, waste reduction and portable consumer products In 1990 HUL launched Kissan Ketchup in pouches, significantly boosting its popularity in India. Today, pouches dominate the tomato ketchup market in India, accounting for a large portion of the total sales.
I am ane engineering... • 18d
yesterday ,I got a business idea we can see , now a days people are mostly buying the hair shampoo sachets...bcz they are affordable, easy to carry ,easy to store etc. so i am thinking that not only hair shampoo sachets we can sell the body wash or
See MoreLearning Sales || Gr... • 5m
Great marketing by Veeba ketchup with this one tagline - "Mehnat ka phal Veeba hota hai. 1. Replaced "Meetha" with "Veeba" sending message about the sweetness of the ketchup. 2. Phal represents the organic, natural tomato used in making. 3. It is an
See MoreKeen Learner and Exp... • 8m
The insane $7 trillion empire of Unilever Ltd The story starts with "Lever brothers" in 1885, England In their initial days Lever brothers manufactured a Soap named "Sunlight" which quickly grew in popularity in England and it's neighbouring countr
See More||Explorer|| • 7m
🌟 Exploring Hindustan Unilever Limited (HUL): A Giant in FMCG 🌟 Hindustan Unilever Limited (HUL) has been a cornerstone of India's fast-moving consumer goods (FMCG) sector since 1933. With a vast portfolio spanning foods, beverages, cleaning agent
See MoreI'm just a normal gu... • 2m
Hindustan Unilever Ltd (HUL), a leading player in the FMCG sector, has announced the completion of its acquisition of a 90.5% stake in Uprising Science Private Ltd, the parent company of D2C personal care brand Minimalist. According to a regulatory
See MoreUnfiltered and real ... • 6m
quick math on minimalist outcome: - raised $2M seed from peak (assuming 20 - 25% dilution) - raised $15M series a from peak + unilever ventures at a $76M val. - in talks to be acquired by HUL for $350M - founders to make $217M - seed investors get $6
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MDFC Financiers Private Limited • 25d
💰 How Does HUL Make Money? Hindustan Unilever (HUL) is one of India’s largest and most trusted FMCG companies. From soaps and shampoos to tea and detergents — it’s a brand you interact with every single day. But have you ever wondered how HUL a
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