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Aarihant Aaryan

Stealth • 8m

Hindustani Unilever used shampoo sachets to build Kissan ketchup to a billion-dollar business Because Hindustani Unilever managed to sell millions of kissan tomato ketchup just by using shampoo sachets insights In 1986 HUL, launched kissan ketchup in 500G glass bottle format and their sales were stagnated, they were facing intense competition and they had to grow fast That's when the HUL team got this insight from their shampoo sachets business that how Indians loved the convenience, waste reduction and portable consumer products In 1990 HUL launched Kissan Ketchup in pouches, significantly boosting its popularity in India. Today, pouches dominate the tomato ketchup market in India, accounting for a large portion of the total sales.

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