Back

List of brands merged or acquired by Unilever !! Unilever acquired many brands strategically to increase its competitive edge, market share, growth and profitability. Some of the brands are : ↳ Knorr (2000, acquired with Bestfoods) ↳ Hellmann’s (

Great marketing by Veeba ketchup with this one tagline - "Mehnat ka phal Veeba hota hai. 1. Replaced "Meetha" with "Veeba" sending message about the sweetness of the ketchup. 2. Phal represents the organic, natural tomato used in making. 3. It is an

The insane $7 trillion empire of Unilever Ltd The story starts with "Lever brothers" in 1885, England In their initial days Lever brothers manufactured a Soap named "Sunlight" which quickly grew in popularity in England and it's neighbouring countr

🌟 Exploring Hindustan Unilever Limited (HUL): A Giant in FMCG 🌟 Hindustan Unilever Limited (HUL) has been a cornerstone of India's fast-moving consumer goods (FMCG) sector since 1933. With a vast portfolio spanning foods, beverages, cleaning agent

𝗛𝗼𝘄 𝗸𝗲𝘁𝗰𝗵𝘂𝗽 𝗶𝘀 𝗶𝗻𝘃𝗲𝗻𝘁𝗲𝗱? Ketchup originated from a fermented fish sauce in China (kôe-chiap) around the 17th century. British sailors brought it to Europe, where it evolved into mushroom or walnut-based sauces. In the early 19t

BCG Matrix: Concept 2: Cash Cow Key Characteristics of Cash Cows: High Market Share: These products or businesses dominate their sector. Low Growth: The market is stable or growing slowly. Low Investment Needs: They require minimal investment t

quick math on minimalist outcome: - raised $2M seed from peak (assuming 20 - 25% dilution) - raised $15M series a from peak + unilever ventures at a $76M val. - in talks to be acquired by HUL for $350M - founders to make $217M - seed investors get $6

This Indian man is known as the FATHER of sachet revolution who transformed GLOBAL FMCG Chinni Krishnan, born in Tamil Nadu, was a middle-class Indian with a billion-dollar idea. At a time when shampoos and perfumes were luxuries, Krishnan envision

Meet the man from Chennai who built a 5000 CR company after his father died. 1. Born in the coastal town of Cuddalore, Tamil Nadu, Chinni Krishnan Ranganathan was deeply inspired by his father, who pioneered selling shampoo in sachets. At the time,

How did two boys from Jaipur sell their company to HUL for 3200 CR? ➡️ October 2020—Mohit and Rahul Yadav launch Minimalist in Jaipur, a Tier 2 city. They challenge misleading skincare claims with a science-backed approach inspired by The Ordinary.